Lead Generation & Marketing Operations Specialist - (ZR_28389_JOB)

This is a remote position.

Schedule:

• 20 hours/week
• Monday to Friday 4 hours per day or Monday to Thursday 5 hours per day flexible within client business hours (9am to 5pm EST)

• Create comprehensive lead generation systems including target market definition and messaging strategy
• Develop core messaging frameworks and various message variations for different prospect segments
• Execute multi-channel outreach campaigns including LinkedIn messaging and email outreach
• Synthesize and absorb complex business messaging to communicate value propositions effectively
• Manage scheduling links and coordinate prospect meetings
• Work collaboratively with senior leadership to refine and optimize lead generation approaches
• Execute ongoing outreach activities while maintaining strategic oversight
• SOPs - Assist with creation of SOPs and templates incorporating the use of AI (possibly Scribe)
• Review files of various types (videos, docs, pdfs) to organize and create resource library with consistent naming protocols and methods for ease of retrieval
• Support with event execution including set up of Zoom webinars, creating landing pages on Zoom and website, import of registrant information from Zoom into Zoho CRM, email outreach via Zoho and Contact.
•  Marketing support around social media and email marketing.

Requirements:

• Higher caliber professional capable of strategic thinking and system creation
• Strong communication skills for both written and verbal prospect engagement
• Experience with LinkedIn outreach and email marketing campaigns
• Ability to understand and synthesize complex business messaging
• Experience working with professional service firms or B2B environments preferred
• Strong organizational skills and attention to detail
• Proficiency with scheduling tools, CRM systems and AI to create SOPs and content

• Permanent work-from-home
• Immediate hiring
• Steady freelance job