Lead - Base Marketing

Role:

• Drive upsell & cross-sell strategies for high-value accounts
• Collaborate with sales teams to boost funnel growth
• Track campaign performance to maximize marketing ROI
• Create & execute unique, CXO-level engagement properties and experiences

Key Attributes:

• Proven track record in B2B segments like BFSI, IT/ITES, Manufacturing
• Ability to design and execute innovative customer engagement programs
• Social media & content marketing savvy
• Exceptional communication & event anchoring skills
• Analytical thinker with a sharp eye for customer insights
• Strong experience in high-value account management
• Solid foundation in brand management

Transforming Businesses through Digitalization
Tata Tele Business Services (TTBS), belonging to the prestigious Tata Group of Companies, is the country’s leading enabler of connectivity and communication solutions for businesses. With services ranging from connectivity, collaboration, cloud, security, IoT, and marketing solutions, TTBS offers the largest portfolio of ICT services for businesses in India. With an unwavering focus on customer-centricity and innovation, TTBS continues to garner recognition from customers and peers alike.
Our People Shape Our Journey Ahead
We are India’s leading enabler of digital connectivity and technology solutions for businesses - a feat possible only because we are fueled by the dedication and passion of our people. We welcome the finest talent and believe in nurturing and mentoring them to rise into leadership roles, while standing tall on our ethics and values.