Senior Marketing Services Manager - The Langham, New York

About Langham Hospitality Group

A wholly-owned subsidiary of Great Eagle Holdings, Langham Hospitality Group (LHG) comprises a family of distinctive brands, including The Langham Hotels and Resorts, Cordis Hotels and Resorts, Eaton Workshop and Ying’nFlo. With over 40 hotels and residences in operation or development, LHG has a global footprint that extends across Asia, Europe, North America, Australasia and the Middle East.

The Langham, New York offers modern luxury on Fifth Avenue and is recognized for its genuine, personalized service in line with the culture and values of Langham Hospitality Group. The hotel boasts spacious guest rooms with views of the Empire State Building, The Gallery event space and fine dining at Ai Fiori.

The Senior Marketing Services Manager is responsible for leading the execution of the hotel’s marketing initiatives, owning the annual Marketing Plan, and driving digital and revenue-generating marketing programs. This role works closely with the Director of Marketing & Communications to ensure campaigns, collateral, and e-business initiatives are delivered effectively across all channels. 

Key Objectives Include:

• Develop, implement, and manage the hotel’s annual Marketing Plan, including campaign strategies, timelines, and budgets.
• Drive all digital marketing, e-commerce, and e-business initiatives, ensuring optimal performance and measurable results.
• Lead the creation of marketing campaigns across print, digital, and on-property channels.
• Manage marketing assets, collateral, and digital content to maintain brand standards and high-quality delivery.
• Analyze marketing and digital performance metrics to inform decision-making and optimize campaigns.
• Identify new opportunities for revenue growth and market visibility through creative campaigns and strategic initiatives.
• Collaborate with internal departments to align marketing programs with business objectives.

Primary Responsibilities

• Own and execute the hotel’s annual Marketing Plan, providing detailed operational plans and concise executive-level summaries for leadership.                             
• Lead management of the hotel’s e-business and digital distribution channels (langhamhotels.com/newyork, microsites, third-party platforms), ensuring accuracy, consistency, and strong performance.
• Monitor and optimize all digital channels for engagement, conversions, and revenue impact.
• Manage marketing assets, including collateral, photography, video content, and digital listings, to ensure brand consistency and high-quality execution.
• Develop and execute campaigns that drive revenue through e-gifting, online offers, and promotional programs.
• Analyze and report on marketing performance using data-driven insights to optimize future campaigns.
• Plan and execute creative initiatives, including photo and video shoots, aligned to brand standards.
• Manage third-party marketing agencies to ensure successful, profitable outcomes.
• Collaborate with internal teams to identify market trends, business opportunities, and revenue growth initiatives.

Secondary Responsibilities

• Work alongside the Director of Marketing & Communications on PR and social media initiatives, ensuring alignment with overall brand strategy.
• Conduct competitor and market research to inform campaigns and marketing initiatives.
• Assist with operational marketing tasks within the small marketing team as needed.
• Undertake other projects and initiatives as assigned by the Director

Key Result Areas

• Successful development and execution of the hotel’s Marketing Plan.
• Effective delivery of high-impact marketing campaigns across all channels.
• Optimized digital presence and e-commerce performance.
• Achievement of revenue-generating goals through marketing programs and campaigns.
• Data-driven reporting and actionable insights to inform business decisions.
• Strong cross-departmental collaboration and alignment with business objectives.

TECHNICAL REQUIREMENTS / PLATFORMS & EXPERIENCE

• Drive Retail Web Revenue and track performance metrics.
• Manage and optimize Metasearch ROAS.
• Manage and optimize Digital Marketing ROAS.
• Adobe Analytics – EDM campaign management, conversion tracking, and analytics reporting.
• Salesforce Marketing Cloud – manage CRM lists and campaign execution.
• Maintain Brand Audit Standards (LHG & LQA).
• Reputation Management & Content Score for public distribution platforms.
• Optimize Google Listing impressions and traffic to Brand.com via YEXT.
• Manage and collaborate with third-party agencies to ensure profitable and favorable outcomes.
• Plan and execute photo/video shoots to brand standards.
• Budget management and adherence.
• Ability to interpret market trends and make actionable recommendations.
• Experience managing a digital marketing agency is a plus.
• EDUCATION REQUIRED
•  4-year degree

Experience Required

•  Minimum 3 years’ experience in marketing, digital marketing, or e-commerce, preferably with a premium or luxury brand.
• Proven ability to own and execute marketing plans, manage digital platforms, and deliver measurable results.
• LICENSES OR CERTIFICATES
• None required.

Physical Demands

• Use oral and written communication to perform work.
• Digital dexterity, e.g., using computer keyboard.
• Stand, sit, reach, grasp, lift/carry, walk, climb, kneel, squat, bend, and push/pull.

Rate of pay: $90,000 - $100,000/annual

Eoe, Including Disability/Vets

For more information about the property, please visit: https://www.langhamhotels.com/en/the-langham/new-york/