Content Marketing Executive

Company Overview

DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

For more information, please visit: www.didiglobal.com/news

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Team Overview

This is a new role within the marketing team that reports into the Senior Marketing Manager for ANZ. On a day-to-day basis, the successful candidate will play a critical role in supporting the development and delivery of marketing content and creative assets for use across DiDi’s owned marketing channels. The role will be responsible for assisting in the ideation and execution of marketing initiatives, including writing campaign comms, and using creative design tools and systems to develop creative output.

Over and above this, we think our greatest competitive advantage at DiDi is our people. We believe that the investment we make into recruitment, training, development, and professional growth will be what makes our marketing truly exceptional. With this in mind, this position will play an integral role, in partnership with other stakeholders from other business units, to continue foster an inclusive, cohesive, and collaborative culture where everybody feels valued and respected.

Role Responsibilities

Your Responsibilities:

• Marketing planning. Support team with ideation for upcoming marketing campaigns and initiatives. Capture all incoming marketing requests, document agreed plan of execution and support implementation.
• Supplier management. Support day-to-day management of relationships with our agency partners to ensure regular and comprehensive communication between teams, including regular WIP’s, reporting, and visibility across upcoming campaigns. At DiDi we see our suppliers as an extension of our business, and so it is critical we maintain a culture of trust, respect, and collaboration with our partners in order to deliver the best output.
• Owned channel comms. Support the delivery and implementation of owned channel marketing comms (eDM, Push notification, In-app) with development and writing of campaign comms bespoke to agreed marketing channels and aligned to over-arching brand guidelines.
• Creative asset development & design. Utilising creative design tools and software (Adobe Photoshop, Adobe Illustrator, Figma) and following established brand guidelines, develop and produce final creative assets for use across owned channel marketing comms (eDM, Push notification, In-app) 
• Measurement & Reporting. Support marketing team in measurement and reporting requirements for all campaigns and marketing initiatives. Proactively communicate learnings, news and insights with the team and relevant stakeholders
• Marketing Operations & Brand Protection. Ensure all marketing operations policies and procedures are followed and that budgets are managed within agreed limits and plans. Ensure consistent application of DiDi brand guidelines in creative across visuals, copy, tone of voice and distinctive brand assets in all consumer-facing communication
• Stakeholder Management. Collaborate with internal stakeholders to build positive peer relationships. Ensure that marketing continues to foster relationships of trust and resepct with internal and external partners.
• Finance Management. Understand budget process and key financial dates and operationalize monthly invoicing as appropriate and directed by line manager

Role Qualifications

Applicant Requirements:

It is important that the successful candidate can demonstrate capability in both creative copywriting and use of design tools and software – these skills will be tested in the interview process. Experience in a corporate structure and working in an integrated marketing team is preferred.  

Suggested Criteria For Applying:

• 1-3 years of experience in marketing or creative roles
• Tertiary qualified in Business/Commerce or Marketing
• Intermediate understanding of marketing channels, including any of paid media, social media and lifecycle marketing
• Intermediate skills across core creative design tools and software (Adobe Photoshop, Adobe Illustrator, Figma)
• Can execute assigned/routine tasks (e.g. prepares reports, communicates results) and follow clear procedures and guidance
• Can deliver tasks independently with accuracy, proactivity and punctuality.
• Collaborative partner, particularly with third party/external suppliers

Desired Character Traits:

• Integrity, honesty, and upholding DiDi values
• Be a self-starter, take initiative, and work well both independently and as part of a team.
• Work under pressure, a good understanding of people and personalities, and online behaviours.
• Strong problem-solving, analytical, and organizational skills.
• Team player and an all-round people person.

Eeo Statement

• We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
• We are data-driven – We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
• We believe in Win-win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
• We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
• We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
• We believe in Diversity and Inclusion – Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.

We are committed to building inclusive and diverse teams.

At DiDi, we believe that our differences are our biggest source of strength. That‘s why we are committed to promoting equal opportunities to all candidates and employees as an Equal Opportunity Employer.

Employment and advancement decisions at DiDi are always made based on the needs of the position and the qualifications of the candidate. We do not discriminate against any employee or applicant based on their gender, age, sexual orientation, nationality, marital status, pregnancy/maternity, disability, race, religion and beliefs, or any other status protected by applicable laws wherever we operate.

We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that’s how we create better products and services, make better decisions and better serve the communities we’re a part of.

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