Senior Manager, Product Development & Marketing

Description

About Loveshackfancy

LoveShackFancy, founded in 2013 by Rebecca Hessel Cohen, is a global fashion, beauty, childrenswear, accessories, home, and lifestyle brand celebrated for its romantic, vintage-inspired aesthetic and cult-like community. Known for its immersive, whimsical interiors, the brand has grown to 24 boutiques across the U.S. and London. Signature ruffles, pink, and bows anchor the collections, while storytelling and pioneering community-driven experiences have shaped LoveShackFancy into more than a fashion label—it’s a shared lifestyle movement. Coveted collaborations include Victoria’s Secret PINK, Gap, Target, Stanley, Pottery Barn, Bogner, and more. In 2023, LoveShackFancy launched Beauty exclusively at Sephora, inviting millions into its rose-colored world of whimsy and celebration.

Summary

We are seeking a dynamic and strategic Senior Manager of Product Development & Marketing to join our team and drive innovation across our beauty portfolio. This role will lead the end-to-end development of new products — from concept through launch — while shaping marketing strategies that connect with consumers and elevate our brand. The ideal candidate is both creative and commercially minded, with a passion for beauty, a strong understanding of industry trends, and the ability to collaborate across functions to deliver best-in-class products and campaigns.

Key Responsibilities

Product Development

• Lead end-to-end product development lifecycle: from concept to launch, ensuring products meet brand vision, consumer needs, and business objectives.
• Partner with the creative, marketing, and design teams to ideate, refine, and execute new beauty product concepts aligned with brand vision.
• Be the beauty category expert by monitoring competitive landscape, industry innovations, and emerging trends.
• Prepare launch toolkits, product briefs, and internal communications to support cross-functional alignment.
• Lead the formulation and packaging development process, ensuring performance, safety, and sensorially meet the highest standards of prestige beauty.
• Identify and collaborate with best-in-class manufacturing partners and suppliers, negotiating timelines, cost, and quality standards.
• Source, evaluate, and manage relationships with suppliers, contract manufacturers, and packaging vendors.
• Oversee all product evaluations, shade matching, stability, compatibility, and compliance processes across global markets.
• Oversee formula development, testing, stability, and compliance with relevant regulatory standards (FDA, EU, etc.).
• Collaborate with Batallure/TBD packaging engineering to ensure form-meets-function, sustainability, and brand aesthetics.
• Analyze product performance and consumer insights to optimize existing assortments and inform future innovation pipeline

Operations

• Own critical path timelines and ensure all milestones are met from concept through launch.
• Maintain detailed product specifications, artwork approvals, submission samples, and master data in internal systems.
• Coordinate cost negotiations, purchase orders, and component procurement.
• Troubleshoot supply chain, manufacturing, and quality issues to ensure smooth execution.
• Drive cost management strategies, monitor and report on cogs to achieve margin goals without compromising on product quality or prestige experience. 
• Partner with Supply Chain to secure inventory, components, and production capacity to meet global launch timelines.

Project Management

• Create and manage project timelines, design, development, and COGs budgets.  Serve as central POC cross-functionally, to ensure on-time, successful launches.
• Lead weekly status meetings to communicate progress, risks, and action items.
• Track multiple projects simultaneously, balancing priorities to meet launch dates.
• Maintain clear and organized project documentation for internal and external stakeholders.

This job description may not be inclusive of all assigned duties, responsibilities, or aspects of the job described, and may be amended at any time at the sole discretion of the Employer.

Requirements

Skills, Qualities & Behaviors

• Bachelor’s degree in Marketing, Business, or related field 
• 5-7 years of experience in product development and marketing within the beauty, cosmetics, or personal care industry.
• Proven track record of developing and launching successful beauty products, from concept to market.
• Strong understanding of formulation, packaging, regulatory requirements, and supply chain processes in beauty.
• Experience leading go-to-market strategies, including positioning, branding, consumer insights, pricing, and promotional planning.
• Ability to balance creative innovation with commercial viability and timelines.
• Exceptional project management skills; comfortable juggling multiple launches and deadlines.
• Strong analytical skills with the ability to interpret market data and consumer trends.
• Excellent communication, presentation, and cross-functional collaboration skills.
• Experience managing and mentoring teams, fostering growth and accountability.
• Passion for beauty and a deep understanding of industry trends, competitive landscape, and consumer behavior.