Brand Manager - Sydney

Lead Australia’s favourite blue cheese brand, Castello, known for its craftsmanship that puts a creative spin on traditional favourites as well as unique cheese creations. Bring creative campaigns and exciting product launches to life in a fast-paced environment, shaping the ANZ strategy using deep market insights. Craft engaging stories that set Castello apart, and manage cross-functional teams to drive growth. Ideal candidates are innovative marketers with FMCG experience, strong commercial acumen, and a passion for expertly crafted cheese. 

Read more about our part of the business here: https://www.arla.com/company/job-and-career/inside-arla/sales-and-marketing/

How you will make an impact 

This person will drive Castello’s clear growth ambitions in Australia and New Zealand through strong brand leadership. The role focuses on translating the global Castello brand strategy into measurable, local plans for the ANZ market. It requires close collaboration with sales and category teams to deliver and execute effective commercial plans. Equally important is working with the global brand and product teams, creative agencies, and media partners to craft and launch compelling local initiatives and market-relevant NPD. These efforts will reflect Castello’s heritage of craftsmanship and innovation while ensuring consistent, engaging brand messaging that fuels growth and deepens consumer connection.

• Ownership of long term strategy & annual business plan development and execution for Castello in Australia and New Zealand.
• Owner of end-to-end planning, working with the sales teams, retailer media teams, and agency partners to ensure consistent execution from brand assets and messaging to in-store execution.
• Ownership of core brand metrics, tracking and working with local stakeholders, global and regional business partners to optimise plans and deliver annual targets.
• Overseeing media strategy and execution for Castello offline and online ATL media and BTL channels in partnership with agencies.
• Working closely with both internal and external partners to ensure strong, effective, and efficient execution of brand initiatives.
• End-to-end NPD project management, from business case development to successful product launch, requiring excellent stakeholder management and collaboration with both local and global teams to ensure success.
• Take a lead role in shaping strategy and executing initiatives, collaborating with agency partners and local and global brand teams, while managing commercial P&L to optimise marketing efficiency and maximise profitability.

What will make you successful 

Success in this role comes from being a clear thinker who uses information to make sound decisions and recommendations. You will spot market challenges and opportunities through analysis, communicate ideas effectively, and work well with others across teams. Strong business sense will help you grow the brand and improve profitability. You are comfortable using data tools and have hands-on experience in brand management. Your curiosity, attention to detail, and ability to influence others will help deliver results and keep improving. You are expected to think strategically to analyze information and make clear recommendations. You'll identify market opportunities and challenges, communicate clearly, and collaborate well with others. Familiarity with data tools (Nielsen, Quantium, Circana)  and minimum 5 years brand management experience are important. Your curiosity, attention to detail, and ability to influence will drive continuous improvement and strong results.

What do we offer? 

The person in this role will work in a relaxed, fun environment alongside a diverse, high-performing, and passionate team. We take pride in our strong employee engagement scores and are often told that we offer a unique, welcoming culture where new team members feel included quickly. You will experience a steep learning curve with colleagues ready to support and cheer you on. There are plenty of exciting challenges, and we will provide the guidance and teamwork to help you succeed.

This is a workplace where you can grow, contribute, and make a real difference.

Would you like to join us? 

To apply for the role, please visit https://careers.arla.com/ , find the corresponding role and click on APPLY NOW.

This position is open to Australian citizens, permanent residents, and visa holders with the right to work in Australia. Visa sponsorship may be available for suitable candidates under the Temporary Skill Shortage (TSS) Visa (Subclass 482) or Employer Nomination Scheme (ENS) Visa (Subclass 186), subject to eligibility. Applicants must satisfy health, character, and skills assessment requirements as per Australian immigration regulations.

Shape the Future of Dairy 

Arla is a global leader in the dairy industry, committed to producing high-quality products while championing sustainability and innovation. We're passionate about people and our planet, striving to unleash the full potential in each of us. Our goal is to make healthy dairy nutrition and good food habits accessible to all. Join us at Arla Foods and become part of a worldwide cooperative dedicated to making a significant impact on the planet and steering the dairy industry towards a sustainable future. 

We are devoted to creating a workplace where everyone feels valued and empowered to bring their authentic selves to work. Diversity and collaboration are key to our success, propelling us to new heights in the dairy industry. 

#LI-ELSAM
Ref.: 104030

Description

Job Id

41001102

Job Title

Senior Specialist - Brand Management

Job Function

Marketing

Job Family

Brand Management

Job Level

8

Career Stream

Individual Contributor

Position Examples

• Senior Brand Specialist

Level Definition

• Acts as expert within the organization contributing to the development of new products, systems, standards and/or processes within a particular discipline or function.
• Responsible for implementing the organizationƒ´s policies/processes and for ensuring that the area complies with internal and external standards.
• Manages projects/processes with limited oversight from manager and coaches, reviews and delegates work to more junior specialists.
• Influences senior management or stakeholders' decisions to ensure optimal outcomes..

Key Responsibilities

• Drives implementation of brand and brand strategies and secures strong buy-in in local markets and supply chain.
• Executes on global initiatives and facilitates and ensures world-class implementation in markets
• Ensures best practice across functions and markets.
• Responsible and accountable for Brand performance, growth and profitability.
• Provides input to overall Brand strategy.
• Guards local execution in line with the brand strategy.
• Delivers on KPIs for brand performance and aligns with markets.
• Follows up on performance and champions corrective actions with markets.
• Identifies and drives brand profit improvement initiatives.
• Supports markets to deliver optimal and effective use of marketing budget.
• Develops and executes innovation roadmap from idea through to launch.
• Manages brand activation / communication asset projects to high standard to satisfy local market activation plan requirements.
• Secures strategic alignment across key stakeholders (i.e. Markets, Supply Chain, Innovation etc).
• Facilitates best practice sharing.
• Integrates digital first mindset (i.e. communication and innovation).
• Develops and executes launch and roll-out plans in alignment with markets.
• Facilitates optimal price positioning and strategy in key markets.
• Acts as a Brand expert within the organization contributing to the development of new products, systems, standards and/or processes within own area or across marketing.
• Manages external agency relationships.

Educational Background

• Advanced expertise (minimum 6-7 years) within a professional discipline.
• University (Degree)Brand building.
• Experience with acting in an international matrix organization.

Competencies

02. SENSE03. CREATE01. LEAD