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Alliance - Program Director

Groupe Touchette.com

Office

Laurent, Quebec, Canada

Full Time

Reporting to the National Director of Sales, Alliance & Business Development (BD) and working in close collaboration with the Director of Sales and Retail Development Managers, the Alliance Program Director is responsible for the successful implementation of the Alliance model and Retailers’ loyalty  programs. As required, The Alliance Program Director will also assist the National Director of Sales, Alliance & BD with special projects and programs, on a national scope across existing and potential Alliance partners. 

Responsibilities

  • Act as the primary contact responsible for the OEM Relationship Management;
  •  Responsible for all contractual OEM KPIs (Adherence and reporting);
  •  Lead the team through preparation and presentation of the QBR (Quarterly Business Reviews) with each OEM;
  •  Responsible for the health and long-term growth of the Assembly Programs;
  •  Act as a supporting contributor to the sales forecast and targets by securing OEM new car sales projections, CPRO (Customer Pay Repair Orders) and any other programs to benefit accuracy;
  •  Create and maintain business plans that have a clear plan of execution and scalable sales growth;
  • Responsible of internal department cross functional collaboration for OEM Program offering (Product screen, Pricing, Marketing, Transactional and other business activities);
  • Function as a liaison between Program Management, Director of Sales, and the Alliance sales force; 
  • Support department with effectiveness and talent development;
  • Support National Sales Director, Director of Sales & external partners with Alliance program element & technology, coaching newly hired and trained resources; 
  • Coach, mentor, and support the Program Managers in collaboration with the National Director of Sales regarding execution of the Alliance Program model;  
  • Responsible for the management and maintenance internal and external resources that support the training and development of the Alliance Program and team across Canada; (SharePoint, Teams Meetings, Loop and One Note); 
  • Build and develop presentations for meetings with OEM’s (monthly, quarterly, and yearly) 
  • Participate in special projects/programs which include: 
  • Dealer Group support that includes Alliance dealers; 
  • Special Pilot Project implementations; 
  • Technology  implementation (SLI, DRSG, OTS, eService’s; 
  • New OEM Alliance program launches; 
  •  Monitor the progress of the business plans and ensure the right activities are conducted at the right Alliance dealers in conjunction with each OEM; 
  • Support National Director of Sales with program expansion within all non-Alliance OEMs

Success Factors

  • Understanding of the market: A bachelor’s degree in sales, marketing, or administration, combined with 5-8 years of experience in the retail automotive operations, OEM program management and B2B sales management have provided you with a vast knowledge of market development through the implementation of innovative business strategies and solutions; 
  • Critical mind: The ability to analyze every situation and your conceptual thinking and analytical approach will lead you to utilize best practices. You enjoy solving problems. Not a fan of the status quo, you make the necessary adjustments and provide recommendation to exceed the client and company goals; 
  • Business partner: You have a collaborative approach,   providing superior customer service. Your interpersonal skills and advice are appreciated. You inspire confidence and offer a personalised approach adapted to the customer’s needs in addition to offering tools necessary for their success; 
  • Desire to excel: Known for your motivation and determination, you always push your limits and strive to continuously improve. Results driven, you are always looking for new business opportunities and wish to attain excellence; 
  •  Communication skills: You have strong presentation skills and the ability to express yourself with ease and clarity, both oral and written.  
  •  Technology: Comfortable with preparation of creating reports (pivot tables, macros, Conditional formatting and data validation and automation) and creative PowerPoint Presentations.

Alliance - Program Director

Office

Laurent, Quebec, Canada

Full Time

October 9, 2025

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Groupe Touchette