Director of Product Strategy- AI Product Line

We’re in an unbelievably exciting area of tech and are fundamentally reshaping the data storage industry. Here, you lead with innovative thinking, grow along with us, and join the smartest team in the industry.

This type of work—work that changes the world—is what the tech industry was founded on. So, if you're ready to seize the endless opportunities and leave your mark, come join us.

The Role

Pure Storage is redefining how enterprises harness the power of data, and AI is central to this transformation. We are seeking an experienced Director / Senior Director of Product Strategy to lead the global go-to-market strategy for our AI product line. This individual will be responsible for driving positioning, messaging, content, and field enablement that differentiates Pure’s AI offerings in a highly competitive marketplace.

This role requires a strong blend of technical expertise, marketing acumen, and enterprise customer understanding. The ideal candidate has deep knowledge of AI/ML ecosystems (LLMs, RAG, Agents, Co-Pilots, data fabrics, pipelines, warehouses, and lakes), combined with a proven ability to translate complex technologies into compelling value propositions for C-level buyers, technical audiences, and industry analysts.

At Pure, we are building more than products—we are building the future of data and AI. You’ll join a team that values innovation, creativity, and customer obsession. As a marketing leader, you will shape how enterprises view Pure’s AI solutions and influence how industries adopt AI-driven transformation.

What You'Ll Do

• Define and articulate the value proposition for Pure’s AI product line across customer personas, industries, and geographies.
• Create differentiated messaging that highlights technical strengths (LLMs, MCP-based agents, RAG, data platforms) and business outcomes.
• Ensure consistency across all channels—website, sales materials, analyst relations, and customer communications.
• Develop and execute the global GTM strategy in partnership with Product Management, Sales, and Engineering.
• Own product launches, ensuring coordinated execution across PR, AR, demand generation, field marketing, and customer success.
• Equip sales teams and partners with the tools, training, and collateral they need to successfully position and sell AI-driven solutions.
• Act as a spokesperson for Pure’s AI vision in customer meetings, industry events, analyst briefings, and media opportunities.
• Build credibility as a thought leader by shaping the AI narrative around data fabrics, pipelines, and enterprise AI adoption.
• Partner with industry influencers and ecosystem partners to amplify Pure’s presence in the AI landscape.
• Drive competitive intelligence and market analysis to inform product strategy, pricing, and positioning.
• Lead customer advisory boards and feedback programs to capture voice-of-customer insights and translate them into actionable marketing initiatives.
• Collaborate with Product Management to align roadmap priorities with market demand and customer needs.
• We are primarily an in-office environment and therefore, you will be expected to work from the {{OFFICE_LOCATION}} office in compliance with Pure’s policies, unless you are on PTO, or work travel, or other approved leave.

What You Bring

• 15+ years in product marketing, solutions marketing, or related roles in enterprise software, SaaS, or data infrastructure companies.
• Demonstrated success in launching and scaling AI/ML-driven products, ideally in the areas of LLMs, RAG, Agents, or enterprise data platforms.
• Deep understanding of enterprise data ecosystems (data warehouses, lakes, ETL/ELT pipelines, semantic layers).
• Experience working with Fortune 500 customers and selling into technical and executive audiences, preferably with early stage startups.
• Strong technical foundation in AI/ML, data management, and cloud platforms.
• Exceptional storytelling skills—able to simplify complex concepts into compelling narratives.
• Proven ability to influence across product, sales, marketing, and executive teams.
• Strong public speaking and executive presentation skills.
• Results-driven mindset with experience building pipeline and accelerating revenue growth.
• Bachelor’s degree in Computer Science, Engineering, Marketing, or related field required.
• MBA or advanced degree preferred. 

#Li-Onsite

Salary ranges are determined based on role, level and location. For positions open to candidates in multiple geographical locations, the base salary range is reflective of the labor market across the applicable locations. 

This role may be eligible for incentive pay and/or equity. 

There is no application deadline and we accept applications on an ongoing basis until the job is filled.

The annual base salary range is: $205,000—$328,000 USD

WHAT YOU CAN EXPECT FROM US:

• Pure Innovation: We celebrate those who think critically, like a challenge and aspire to be trailblazers.
• Pure Growth: We give you the space and support to grow along with us and to contribute to something meaningful. We have been Named Fortune's Best Large Workplaces in the Bay Area™, Fortune's Best Workplaces for Millennials™ and certified as a Great Place to Work®!
• Pure Team: We build each other up and set aside ego for the greater good.

And because we understand the value of bringing your full and best self to work, we offer a variety of perks to manage a healthy balance, including flexible time off, wellness resources and company-sponsored team events. Check out purebenefits.com for more information.

Accommodations And Accessibility:

Candidates with disabilities may request accommodations for all aspects of our hiring process. For more on this, contact us at TA-Ops@purestorage.com if you’re invited to an interview.

OUR COMMITMENT TO A STRONG AND INCLUSIVE TEAM:

We’re forging a future where everyone finds their rightful place and where every voice matters. Where uniqueness isn’t just accepted but embraced. That’s why we are committed to fostering the growth and development of every person, cultivating a sense of community through our Employee Resource Groups and advocating for inclusive leadership.
 
Pure is proud to be an equal opportunity and affirmative action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or any other characteristic legally protected by the laws of the jurisdiction in which you are being considered for hire.

JOIN US AND BRING YOUR BEST.

Bring Your Bold.

Bring Your Flash.