Social Media Specialist

Company Description

Are you ready to be a big part of something big? 

At carsales, we're all about making buying and selling a great experience. For over 25 years we’ve been evolving with the new economy to help people choose how they move today and tomorrow. 

When it comes to your career, we want to provide big opportunities to help you make a big impact. But for this to be possible, we strive to feel small. Small enough to quickly change tack, small enough to learn from different departments and small enough to connect authentically with leadership. 

With a vision to be the global leader in online vehicle marketplaces. We transform how people buy and sell across the globe. We discover new ideas and make them happen. We continue to grow, and we continue to evolve – and we aren’t afraid to make big bets.

The Marketing team come together to create the stories and campaigns that inspire and educate as well as provide strategic, innovative and cost-effective solutions for our customers. They’re a nimble and collaborative team that offers the full suite of services that you’d find in a digital design agency. 

Not something you’d expect from one of the country’s biggest tech companies, is it? 

We embrace a hybrid way of working – mixing working from home with the energy and connection that comes from being together in the office. We champion flexibility and have many policies, procedures and leave options to support flexible work. 

What’S On Offer:

• A place where you can move your career forward, where you’ll be continuously backed to make new ideas happen, and the chance to do work that makes real, significant impact in the world. 
• We’re proud to be recognised as one of Australia’s Best Workplaces™ by Great Place to Work®, a Family Friendly Workplace, a WORK180 endorsed employer for women.
• The support of a highly engaged, high-performing team including a leadership team that’s you’ll actually have face time with. 
• 24 weeks paid parental leave for primary caregivers, four weeks paid secondary caregivers leave, six weeks paid gender transition leave. 

Job Description

What You’Ll Do:

Joining the carsales Audience Development team, the Social Media Specialist will help grow our presence across Meta (Facebook & Instagram) and YouTube. A hands-on role in creating platform-first content, building engaged communities, and supporting broader brand and business goals.

• Plan, produce and publish content that drives engagement and builds community.
• Collaborate with creative, editorial and production teams to deliver content tailored to each platform.
• Monitor performance and share insights to guide ongoing strategy and experimentation.
• Manage scheduling, publishing and reporting across Meta and YouTube.
• Engage with our audiences using an inclusive, trusted and responsive voice.

Qualifications

What are we looking for? 

We’re seeking someone who brings creativity, curiosity and care to building Carsales’ social presence. You’re collaborative, proactive and passionate about digital storytelling.

• Demonstrated experience in social media content creation, publishing and optimisation, with a focus on Meta and YouTube.
• Ability to design and implement platform-first strategies that foster engagement and community connection.
• Confidence to plan, produce and evolve content in response to trends and opportunities.
• Strong interpersonal skills and a collaborative mindset, aligned with our values: we change the game, we own it, we step in, we are curious, and we don’t take ourselves too seriously.
• Capacity to work closely with peers across creative, editorial and audience development teams to achieve shared goals.

Additional Information

A few other things we want to let you know about... 

• carsales is an equal opportunity employer and we pride ourselves on fostering a diverse and inclusive workplace. We encourage everyone of all ages, genders and backgrounds to apply. If you’re a candidate with a disability or you’ll need some adjustments to be at your best, let us know how we can provide you with additional support. 
• We know how important keeping that balance between work/life is and have a range of flexible working options on offer, including part time work. We are open to this conversation during our recruitment process - if you want to know more just ask. 
• We are a proud Circle Back Initiative Employer which means we are committed to responding to every job applicant. 
• Successful candidates joining the carsales family are required to undergo a National Police Record check and must have full-time Australian working rights on an ongoing basis. 

So come and join our team - because every role is a big role in our plans to go big.