Brand Manager (All Genders)

Company Description

More than 20 years ago, zooplus was one of the first to bring the pet category into the world of eCommerce. Today, we stand strong as Europe’s leading online pet platform, delivering moments of happiness to more than 9 million pet parents each year.

We're on a mission to create joy for pets and their parents, driven by our core values of Care, Courage, Openness, and Simplicity. At the heart of everything we do, they inspire us to grow, raise the bar for our customers and fuel a pet-first business.

Job Description

We are seeking a strategic and dynamic brand builder to drive the growth and success of Zooplus’ Own Brands Accessories portfolio. As a Brand Manager, you will take holistic ownership of one or more brands, guiding brand strategy, commercial performance, and cross-functional execution. You will collaborate closely with Marketing, Product Development, Purchasing, and Sales teams to ensure that each brand is differentiated, customer-focused, and commercially successful.  

Key Responsibilities:

• Lead the development and execution of brand strategy, including positioning, innovation, assortment planning, and channel expansion. 
• Drive and coordinate the product lifecycle in close collaboration with Procurement and Product Experts: from market insights and concept creation to launch, relaunch, and phase-out 
• Drive commercial initiatives, including marketing, promotions, and integrated communication campaigns across digital, social media, e-commerce, and other relevant channels. 
• Collaborate cross-functionally with stakeholders across sales, marketing, procurement, legal, and product development to ensure consistent implementation of brand strategy. 
• Conduct market research, competitive analysis, and monitor brand performance metrics to inform strategy and provide actionable insights. 
• Represent Own Brands Accessories in cross-functional forums, ensuring alignment with Category Management, Sales, and Procurement. 

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.  
• 3+ years of relevant professional experience in brand or product management, ideally in FMCG, pet accessories, or e-commerce retail. 
• Proven experience in brand strategy development, planning, and execution. 
• Strong analytical skills and a passion for working with numbers and large data sets. 
• Demonstrated ability to work cross-functionally and manage multiple stakeholders. 
• Proven ability to understand customer needs and market requirements to enhance the customer experience. 
• Excellent communication and presentation skills in English, additional language skills are a plus. 
• Advanced proficiency in Microsoft Word, Excel, and PowerPoint. 

Additional Information

With more than 1,000 passionate professionals located across 6 European offices, we believe our success comes from working together and leveraging our international strengths. Expect a hybrid work setup: 60% in-office, 40% remote, collaborating with colleagues across locations.

Our benefits:
🐾 20% discount in our zooplus shop
📖 Internal and external training
🎈 Team events
#LI-Hybrid
✈️ 28 Annual Vacation Days
🩺 Private Medical Health Insurance
⏰ Hybrid working model (up to 40%Home Office per month)

zooplus is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members.