VP of Marketing

Company Overview:

Procurement Sciences is at the forefront of transforming the multi-billion-dollar government contracting industry with Awarded AI, our cutting-edge platform designed to help businesses excel in government sales. We simplify complex processes, drive revenue growth, and deliver real cost savings through unmatched efficiency. As a leading venture-backed SaaS company founded by seasoned GovCon experts, we are not just participants in the AI revolution; we are shaping it by solving the industry’s toughest challenges. Our “One Team, One Fight” culture values creativity, accountability, and forward-thinking, and we invite driven builders and innovators to help us develop high-performing teams. Ranked among the top 10 percent of fastest-growing SaaS companies and on a clear path to becoming a unicorn, we are seeking top talent to join our early team and play a key role in building the next great AI software company.

Job Summary:
We are seeking an innovative and data-driven Vice President of Marketing to lead our next phase of growth and market presence. This leader will take charge of our comprehensive marketing strategy, including brand positioning, demand generation, and market penetration, to drive measurable business outcomes. As a creative and analytical thinker, you will be responsible for innovating our marketing approach and building a world-class marketing team that elevates us in a competitive SaaS market landscape.
You'll have a strategic role in scaling our pipeline and increasing customer acquisition through advanced metrics like MQL (Marketing Qualified Leads), SQL (Sales Qualified Leads), and opportunities created. This is an executive position ideal for a visionary with a background in fast-growth SaaS startups who excels in both traditional and guerrilla marketing techniques.

Location:

• ***Lehi, UT or Reston VA area***
• Remote for the right candidate.
• Key Responsibilities:Demand Generation & Pipeline Development:
• Lead the demand generation team to devise strategies that drive MQLs and SQLs.
• Oversee field marketing initiatives and provide leadership to the demand gen and potentially the SDR/BDR inside sales team.
• Optimize marketing spend across channels to improve cost per MQL, cost per opportunity, and cost per closed won.
• Lead initiatives to increase pipeline created dollars, enhancing pipeline-to-spend ratio.

Brand Building & Market Positioning:

• Establish and strengthen our brand in competitive markets, doubling down on our market leadership.
• Implement creative strategies to differentiate our brand through guerrilla marketing and unconventional tactics.
• Boost brand visibility and recognition by leveraging key marketing channels and market trends.

Growth & Revenue Metrics:

• Drive new opportunity creation, managing marketing activities to optimize conversions from MQL to demos and demos to opportunities.
• Track and report marketing performance metrics tied to pipeline creation, cost efficiency, and revenue growth.
• Collaborate with sales and product teams to align marketing initiatives with revenue targets and goals.

Team Leadership & Development:

• Build, lead, and mentor a high-performing marketing team capable of elevating our market presence.
• Work closely with the CEO on content marketing strategy and GTM (Go-To-Market) engineering strategy.
• Nurture team growth, foster a collaborative culture, and ensure career development paths align with company objectives.

Operational Excellence:

• Create and maintain robust marketing processes and systems for scalability and reliability.
• Develop structured reporting and dashboards to monitor marketing KPIs and drive data-informed decisions.

Cross-Functional Collaboration:

• Work closely with Product, Sales, and Customer Success teams to ensure alignment of marketing strategies with business goals.
• Collaborate on product launches, ensuring cohesive messaging across all marketing touchpoints.

Required Experience & Qualifications:

• SaaS Marketing Leadership: 10+ years in marketing within a SaaS environment; at least 5+ years leading marketing teams in a high-growth startup setting.
• Scaling Expertise: Must have experience scaling growth-stage startups as a hands-on strategic leader, ideally managing growth from $15M to $50M. Experience in a $20M to IPO journey is even more desired.
• Metric-Driven Growth: Proven success driving MQL, SQL, and pipeline growth; adept at analyzing and improving complex marketing metrics.
• Innovative Marketing Strategies: Demonstrated ability to develop and implement innovative marketing initiatives that resonate with target audiences.
• Executive Presence: Strong leadership skills with the ability to influence and build trust with senior leadership and external partners.
• Brand Strategist: Experience in brand building and positioning in highly competitive markets.
• Start-Up Savvy: Experience operating in dynamic startup environments, comfortable with pace and change, and capable of building structures from the ground up.

Compensation & Benefits:

• Competitive executive salary plus performance-based incentives and stock options.
• Comprehensive health plan for you and your family.
• Flexible, remote-friendly work arrangements.
• Significant leadership opportunity and direct impact on company trajectory.
• Be a key player at a rapidly scaling, VC-backed SaaS company.
• Professional development and advancement pathways.

Notice: Background Check Required
As part of our employment process, a background check is required (including but not limited to credit history, criminal records, and employment verification) in compliance with the Fair Credit Reporting Act (FCRA). By applying, you acknowledge and consent to this process.

Procurement Sciences is an equal opportunity employer and is committed to a diverse and inclusive workplace. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. We encourage candidates from all backgrounds to apply