User Acquisition Manager

About Fora

Fora is the modern travel agency, redefining what it means to be a travel advisor in today’s world. We’re a next-generation platform that provides a comprehensive, business-in-a-box solution—combining cutting-edge technology, personalized training, a vibrant community, and exclusive industry partnerships—all designed to empower anyone with a passion for travel to turn that passion into a thriving business. Whether you're a travel enthusiast or an experienced professional, Fora equips you with everything needed to launch and scale a successful travel advisory business, making it the ultimate way to align work with your lifestyle.

At the heart of Fora is our mission: to power the next generation of travel entrepreneurs to transform their love for travel into a fulfilling full-time or part-time career, offering unparalleled flexibility, autonomy, and support. We believe that everyone, from seasoned travel professionals to first-time entrepreneurs, can build a career that’s both profitable and aligned with their passions.

Our platform combines innovative technology with the human touch, offering:

• Best-in-class training programs to help agents develop expert knowledge, no matter their starting point.
• A powerful suite of tools for booking, client management, and marketing, ensuring agents can focus on delivering exceptional travel experiences.
• Access to an engaged community of fellow advisors, fostering collaboration, support, and shared learning.
• Exclusive partnerships with top travel brands, providing access to competitive rates, perks, and experiences that elevate advisors’ offerings.

Since our founding in 2021 by experienced travel entrepreneurs Henley Vazquez, Jake Peters, and Evan Frank, Fora has experienced rapid growth, expanding to a team of 130+ full-time employees based in downtown New York City. Earlier this year, we announced our $60 million Series B and C investment rounds, led by Thrive Capital and Insight Partners, with participation by previous investors including Forerunner and Heartcore Capital. This funding represents a vote of confidence in the enduring power of entrepreneurship, and secures our ability to build a category-defining travel brand. We have a vision for the future that leverages the best of humans and the best of technology to create the first truly unified platform for all travel needs - from staycation to the safari. 

We're proud of the recognition we've received, including:

• LinkedIn’s Top Startups List 2024
• Fast Company’s Most Innovative Companies 2025 and 2023
• Built In 2025 Best Places to Work
• And several "top agency" awards from our fantastic partners including Virtuoso, IHG, Four Seasons, and more

Fora is a mission-driven company that believes in the power of entrepreneurship, community, and passion. As we continue to grow, we are looking for more talented and like-minded individuals to join our team - people who are excited about transforming the travel space and helping us scale our vision globally.

About The Role

We’re looking for a data-driven and creative User Acquisition Manager to drive Fora’s paid media strategy, owning execution across Meta, Google, YouTube, and emerging channels. You’ll be both a strategist and operator—designing campaigns, testing creative, and analyzing performance to ensure our campaigns are optimized, scalable, and aligned with company growth goals.

This role is for someone who thrives in a high-growth, data-driven environment—someone equally comfortable managing campaigns in Ads Manager as they are presenting insights to management. You’ll report into the Head of Acquisition, and collaborate closely with the Data, Growth Product, Brand & Content, and Sales teams to ensure Fora’s acquisition engine is performing at its highest potential.

Key Responsibilities

Immediate Responsibilities:

• Own paid media execution: Manage acquisition campaigns end-to-end in partnership with our agency across Meta, Google, YouTube, and emerging channels—from planning through launch, optimization, and scaling.
• Optimize channel performance: Monitor performance across all channels against volume and CAC goals, analyzing results and optimizing campaigns by refining budgets, audiences, and creatives to maximize efficiency. 
• Manage creative testing roadmap and execution: Partner with our internal team and external freelancers/creators to launch and evaluate high-performing ads. Translate test results into actionable insights that shape future production cycles.
• Analyze and report on acquisition KPIs: Build and maintain dashboards to track acquisition KPIs, diagnose issues, and surface opportunities. Partner closely with the Data team to determine appropriate costs and KPIs across marketing channels and regions. 
• Share cross-functional insights: Translate performance data into clear recommendations for stakeholders across marketing, sales, onboarding, and advisor success, ensuring alignment and shared learnings.

Future Responsibilities:

• Pilot and evaluate new channels: Design structured tests across new marketing channels (podcasts, CTV, etc.), define success criteria and work cross-functionally to ensure smooth implementation. Analyze results and document learnings to inform broader growth strategy. 
• Support landing page and CRO experimentation: Develop hypotheses, run A/B tests, and synthesize findings to drive performance gains across paid channels.

Requirements

• 2–5 years of hands-on performance marketing experience in DTC, subscription, or high-growth startup/agency environments; proven track record managing $1M+ monthly ad spend.
• Deep experience with Meta and Google Search. Familiarity with TikTok, YouTube, Affiliates, and other paid channels is a plus.
• Proven ability to brief, test, and evaluate creative assets for paid channels. A strong understanding of what drives conversions across formats and audiences.
• Strong analytical mindset with advanced Excel/Sheets skills; comfort working with BI tools and in-platform reporting. Strong track record of using data to drive decisions that improve performance.
• Excellent written and verbal communication skills; ability to present insights and influence cross-functional teams.
• Collaborative mindset, with a focus on shared goals, clear communication, and openness to feedback. Thrives in team environments while operating with independence and ownership.
• Highly organized with strong project management skills—adept at managing multiple priorities and balancing short- and long-term performance goals.
• Self-motivated with a bias toward action; comfortable taking ownership in a fast-moving startup environment.
• Strategic curiosity and business acumen—the ability to look externally to find examples, ideas, and benchmarks that may be relevant to our evolving growth roadmap.

Compensation

Compensation for this role varies based on experience, with an indicative range of $100K–$140K + equity.  Final compensation will depend on the level at which the candidate is hired, as we are considering multiple levels for this role.

Other Benefits Include:

• Unlimited vacation
• Health Insurance (including an option completely covered by Fora HQ)
• Dental & Vision Insurance
• Wellhub Memberships
• 401k plan with company match
• Commuter Benefits
• Supplemental Life Insurance
• Stock Options

This role is based in our beautiful New York City office (Tribeca/Fidi) with lots of natural light and great views. 

Our Values

We’re forging our own path

Fora has always been about driving change within the industry. We’re not interested in maintaining the status quo. 

We’Re Stronger Together

Community is our cornerstone and collective power is our strength. We believe we can all go further when we operate together, using our combined leverage to unlock better opportunities and outcomes for our advisors, partners, and travelers.

We believe in technology

We believe technology is an answer to some of the most fundamental challenges the travel industry faces. We believe advancements in AI, bold investments in our platforms, and a world-class data infrastructure will transform the work of our advisors and our partners, while creating better travel experiences for travelers.

We’re here to serve

We operate in service of our community and believe that when they’re empowered to focus on what they do best, we all win. It’s why we relentlessly advocate for our advisors and prioritize their best interest every step of the way.

We Mean Business

Fora is equal parts fun, meaningful work and serious travel business. We’re unlocking opportunities for thousands of travel entrepreneurs, delivering a stream of high-quality guests at scale for our partners, and providing a superior travel experience for our travelers. It’s a better equation for the future of our industry.

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Work Authorization

You must have authorization to work in the United States. Fora is unable to assist applicants with obtaining work authorization.

Equal Opportunity

Fora is committed to an equitable hiring process and an inclusive work environment. BIPOC and traditionally underrepresented candidates are strongly encouraged to apply. We will not discriminate and will take action to ensure against discrimination in employment, recruitment, advertisements for employment, compensation, termination, upgrading, promotions, and other conditions of employment against any employee or job applicant on the bases of race, color, gender, national origin, age, religion, creed, disability, veteran's status, sexual orientation, gender identity, gender expression or any other characteristic protected by law.