Sr Paid Media Strategist - TikTok

Thank you for your interest in joining our team! QVC Group, Inc. is a Fortune 500 company with six leading retail brands – QVC®, HSN®, Ballard Designs®, Frontgate®, Garnet Hill® and Grandin Road®. We are a live social shopping company that redefines the shopping experience through video-driven commerce on every screen, from smartphones and tablets to laptops and TVs.

QVC Group brings innovative products, compelling content, and unforgettable moments to millions of shoppers worldwide via social platforms, streaming apps, ecommerce sites and TV channels, making every screen a doorway to discovery, delight and community.

The Opportunity

The Sr Paid Media Strategist is responsible for leading the TikTok paid and organic media strategy, with a focus on driving revenue and customer growth on TikTok Shop. Reporting to the Senior Manager Paid Social - TikTok, this role involves guiding a team of specialists, coordinating with internal and external partners, and serving as the main contact for strategic decisions related to TikTok. The Sr Paid Media Strategist will also lead optimization efforts and explore new opportunities to enhance the program's effectiveness.

Who We Are

QVC empowers shoppers with knowledge and shares insights in a lively and engaging way. We offer an ever-changing collection of familiar brands and fresh new products – from home and fashion to beauty, electronics and jewelry – and we connect shoppers to interesting personalities, engaging stories and award-winning customer service. QVC reaches more than 200 million homes worldwide via its 13 broadcast networks and reaches millions more via multiple streaming services, websites, mobile apps and social pages.

Your Impact

• Lead the paid media strategy, optimizing a multi-million dollar budget through data-driven insights.
• Collaborate with internal and external teams to enhance program effectiveness, communicating key updates and exploring new business opportunities to drive acquisition and revenue growth.
• Oversee creative direction and content production to align with brand standards and best practices.
• Develop and implement targeting and segmentation strategies with a test and learn mindset.
• Develop KPI benchmarks and analyze campaign performance to support paid media marketing objectives.
• Manage relationships with cross-functional teams, vendors and ad agencies to ensure alignment on strategy, planning and execution.
• Manage content calendar for organic social in partnership with cross-functional stakeholders.
• Lead and guide Media Coordinators and Specialist in developing and executing marketing plans.
• Support the professional growth of Coordinators and Specialist by setting clear goals, providing continuous coaching, and enhancing their skills and performance.

What You Bring

• Overall Experience: 5+ years
• Education: Bachelors in marketing, communications, e-commerce, merchandising or related field; or equivalent experience
• Strong skills in executing digital marketing campaigns and managing large media budgets, especially for TikTok
• Ability to foster relationships with internal teams and collaborate cross-functionally
• Comfortable working with data, analyzing campaign performance, and data storytelling
• Experience mentoring and leading other team members
• Exceptional project management skills, with a strong attention to detail and sound judgment in decision making
• Proficiency in copywriting and legal reviews

Remote work is not permitted in NYC at this time.

#Li-St4 #Li-Hybrid

Our Total Rewards package includes benefits you’ll love such as competitive compensation, paid time off, an employee assistance program, parental leave, paid volunteer hours, and amazing company discounts! In our US market, you can also expect health care benefits starting on day 1, 401(k), and tuition reimbursement benefits.

QVC Group is committed to inclusion and belonging for all and ensuring that our workplace provides equal employment opportunities for all team members and candidates and complies with all applicable federal, state, and local laws and regulations. As an equal opportunity employer, QVC Group is committed to a barrier-free employment process. If you need reasonable accommodations/support throughout, please contact us at workwithus@qvcgrp.com for assistance.

If provided, salary ranges are a general guideline only, and actual salaries will vary and are based on factors such as a candidate's qualifications, skills, experience, and geographic location as well as business and market conditions.