Sr. Marketing Officer, E-Commerce

Job Title

Sr. Marketing Officer, E-Commerce

Job Description

Your role:
Participate at a high growth business that will help improve the lives of millions of people in China, while advancing Philips digital transformation journey as a global leader in Consumer Health Technology；

You Are Responsible For:

• Cross-Functional Collaboration and EC Agency Management: Align on campaign briefs, timelines and success metrics with off-site media, brand marketing, social and content teams.
•  Coordinate internally with media, merchandising, operations and design teams to guarantee campaign delivery on time.
• ISV & TP agency management.
• Traffic & Sales Monitoring on Key E-Commerce Platforms:
• Track traffic, conversion rate and GMV on Tmall, JD, Tiktok.
• Analyse the impact of platform campaigns and promotional calendars; provide data-driven optimisation recommendations.
• Deliver weekly / monthly performance dashboards and insight.
•  Coordinate internally with media, merchandising, operations and design teams to guarantee campaign delivery on time.
• ISV & TP agency management.
• Traffic & Sales Monitoring on Key E-Commerce Platforms:
• Track traffic, conversion rate and GMV on Tmall, JD, Tiktok.
• Analyse the impact of platform campaigns and promotional calendars; provide data-driven optimisation recommendations.
• Deliver weekly / monthly performance dashboards and insight.

• Paid-Media Effectiveness Tracking:

  Monitor onsite media performance, evaluate ROI, CTR, CVR and other KPIs; adjust bidding, targeting and creative rotation accordingly.Liaise with media agencies and platform account managers to secure traffic resources and ensure on-time, on-budget delivery.

• Team Administration Support:

• Handle routine administrative tasks for EC leader: meeting scheduling, vendor PO/contract follow-up, etc.

To succeed in this role, you should have the following skills and experience

• Bachelor’s degree or above; major in Marketing, Advertising, E-Commerce or related discipline preferred.
• 2–3 years hands-on experience in e-commerce or digital marketing; familiar with Tmall/JD/Tiktok ecosystem and advertising products.
• Proficient in Excel & PowerPoint; comfortable analysing large data-sets.
• Numbers-driven, logical, detail-oriented and highly accountable.
• In return, we offer you
• Proficient in Excel & PowerPoint; comfortable analysing large data-sets.
• Numbers-driven, logical, detail-oriented and highly accountable.
• In return, we offer you

A path towards your most rewarding career. Philips is growing its marketing capability enterprise wide. Succeeding in this market-based role in a complex environment will open many doors for your long term career, in other areas in Philips or otherwise. We also believe that we are at our best as a company when you are at yours as a person. Thus, we offer competitive health benefits, a flexible work schedule and access to local well-being focused activities.

Why should you join Philips?

Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum. Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways. Learn more by watching this video.

To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page on our career website, where you can read stories from our employee blog. Once there, you can also learn about our recruitment process, or find answers to some of the frequently asked questions.