Director, Marketing and Commercial Excellence, APAC

Job Description:

Key Responsibilities:

Strategic Marketing Leadership

• Define and lead mid- to long-term marketing strategies, including market research, customer insights, advertising, and promotions.
• Develop and implement strategic brand plans and product strategies.
• Identify high-potential market segments and portfolio opportunities to grow market share.

Product & Brand Management

• Oversee new product planning, pricing, positioning, and launch activities.
• Lead APAC new product launches, from business case development to execution and performance tracking.
• Collaborate with global teams to ensure regional priorities are addressed.

Market Intelligence & Insights

• Conduct and supervise marketing research across brands.
• Analyze sales and marketing trends to inform strategy.
• Build competitive intelligence and customer insights to support brand development.

Business Development

• Lead strategic partnership and business development projects to accelerate growth.
• Ensure alignment between regional and global priorities for product launches and market expansion.

Commercial Excellence

• Design and implement regional commercial excellence strategies, focusing on sales force effectiveness and automation.
• Drive segmentation and targeting initiatives linked to business performance.
• Lead strategic initiatives including commercial execution, value expansion, and channel excellence.
• Accountable for achieving defined revenue targets for key franchises.
• Establish and track metrics to measure effectiveness of marketing and commercial plans.
• Partner with APAC DVP, regional/ country GMs, Global Strategic Marketing, Regulatory, and Clinical teams.
• Coordinate strategic approaches for product/ therapy launches and leverage learnings across the region.
• Facilitate strategic and financial planning processes.
• The base pay for this position is
• Drive segmentation and targeting initiatives linked to business performance.
• Lead strategic initiatives including commercial execution, value expansion, and channel excellence.
• Accountable for achieving defined revenue targets for key franchises.
• Establish and track metrics to measure effectiveness of marketing and commercial plans.
• Partner with APAC DVP, regional/ country GMs, Global Strategic Marketing, Regulatory, and Clinical teams.
• Coordinate strategic approaches for product/ therapy launches and leverage learnings across the region.
• Facilitate strategic and financial planning processes.
• The base pay for this position is

Performance Accountability

Cross-Functional Collaboration

N/A

In specific locations, the pay range may vary from the range posted.

Job Family:

Marketing Support

Division:

AVD Vascular

Location:

Singapore > Singapore : DUO Tower

Additional Locations:

Work Shift:

Standard

Travel:

Yes, 50 % of the Time

Medical Surveillance:

Not Applicable

Significant Work Activities:

Not Applicable