Trade Marketing Manager, Retail Media

Job Description

We are looking for a hardworking and retailer media focused Trade Marketeer covering the France-Iberia (FRIB) region based in our Paris, or Madrid office with a high level of both English and French to work on a fixed-term contract basis (end date 31st August 2026). This will be to lead and support the delivery of the omnichannel eCommerce and retail media strategy as well as the annual online activation calendar for omnichannel customers and pure players to drive the Trade Marketing agenda and delivery of innovative online solutions in-market.

Bring your energy, test & learn approach, and proactive mind-set where you leave no stone un-turned to anticipate change in a fast-paced commercial environment and provide solutions that have a positive impact that put outstanding toys into the hands of happy children.

• Please apply with an English CV**
• No relocation assistance is offered for this position**
• We call this role internally a Digital Marketing Manager**

Core Responsibilities

• Own and grow the omnichannel, eCommerce, and retail media strategy whilst delivering on the yearly (online) activation calendar for relevant retail (in partnership with wider Business Unit colleagues).
• Contribute to our Western Europe trade marketing strategy by adapting the regional activation plan and campaign toolkits to meet local marketing and customer needs, driving pilot initiatives and innovative technologies.
• Harness your understanding of online and offline Retail Media ecosystems (both internal and external strategies) to ensure high quality campaign planning and execution.
• Equip the Sales team with the tools they need to sell and implement campaigns in line with the plan.
• Ensure strong campaign execution and a seamless brand experience across all distribution channels.
• Support the development of Retail Media/eCommerce Trade Marketing expertise within the team and beyond.
• Contribute to the review of performance of key campaigns to drive continuous improvement and implement findings from them.
• Partner with Agencies/ Freelancers to develop tailored visibility assets that highlight the specific requirements of priority retail partners.
• Drive innovation across different levers to boost brand visibility online, by staying ahead of trends and identifying new and effective tools.
• Lead specific in-store visibility, shopper, and consumer activation campaigns, ensuring excellence in execution for the brand across distribution channels (including brick-and-mortar stores).

Play your part in our team succeeding!

The Marketing Team brings one of the world’s most iconic brands and its products for consumers and shoppers to life. The team distills audience insights, take decisions rooted in data, and develop and implement effective marketing plans, with 360 campaigns including traditional and digital media, events, and instore execution, ensuring strong media presence. Trade Marketing has the responsibility to improve the shopper experience with the brand being at our core, which defines, develops and delivers the strategy of activation of our whole franchise’s portfolio into the distribution channels engagement.

Do you have what it takes?

• Commercial results focused experience in a trade marketing role working into omnichannel/ pure player retail (B2B exposure is essential).
• Significant exposure to a retail media and/ or other areas of digital marketing, ideally within a premium consumer goods brand, a digital agency, or an online retailer.
• In-depth knowledge of the omnichannel retail landscape in France-Iberia and the strategic impact of all trade marketing activities.
• Experience in planning and leading/ implementing multiple trade marketing campaigns (offline and online) for third party retailers.
• Detailed analytical and budget responsibility experience is essential.
• Proven record of success ideally in a high impact consumer goods company
• A collaborative approach to working with a wide range of partners and agencies, a team focused individual.
• Strong “shopper-centric” approach, with concrete and measurable examples of initiatives developed from shopper insights.
• A genuinely curios approach to the eCommerce world and future trends, with the ability to identify the right emerging eCommerce opportunities.
• An in-depth understanding of the conversion funnel, the digital retail landscape, and eCommerce and omnichannel dynamics.
• English and French language skills to a high professional level are required  
• Our hybrid working model is 3 days in the office, 2 days from home

Join the global LEGO® family!

What’s in it for you? Here are some of what to expect:

• Family Care Leave – We offer enhanced paid leave options for those important times.
• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellness – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based
• Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
• Bonus – We do our best work to succeed together. When goals are reached, you’ll be rewarded through our global bonus scheme.
• Your workplace – Our offices will be your primary workplace with flexibility to work from home during your working week. Your People Leader will discuss the principles of our hybrid work model, role eligibility and frequency with you.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic, and inclusive culture of play at the LEGO Group, where everyone feels safe, valued, and they belong.

The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g., race, colour, religion, sex, national origin, sexual orientation, disability, or gender identity.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Build your career brick by brick at the LEGO Group.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

• Just imagine building your dream career.
• Then make it real.
• Join the LEGO® team today.