Sales Director, E-Commerce Channel D-A-CH (m/f/d) – fixed-term contract

Job Description

Are you an experienced leader, ready to head up our E-Commerce channel and craft future E-Commerce B2B Sales in the EUC Business Unit (D-A-CH) for the LEGO Group?

We are looking for a strong personality, with energy and drive, great leadership skills and a clear vision of how to impact the sales agenda in D-A-CH and beyond. You will be an important voice of the Europe Central (EUC) Leadership Team as well as the Sales Leadership Team and will have responsibility for building and maintaining partnerships and creating joint value to drive business growth!

Please note: This position is on a fixed-term contract basis until end of December 2026 and will be based in our LEGO® Sales Office in Grasbrunn, close to Munich and will follow a hybrid working model with 3 days in the office and up to 2 days remotely. Relocation support is not offered.

The closing date for applications will be Friday 24th October 2025.

Core Responsibilities

• Continue to develop the LEGO® business in the B2B E-Commerce channel in a strategic and sustainable way. Drive success with the top strategic customers.
• Develop and implement the sales strategy for E-Commerce ensuring the business delivers against sales and profitability objectives.
• Provide channel inputs into the Business Unit's annual business planning and channel strategy planning.
• Lead, empower and develop a team of 12 professionals covering different levels of scope and areas of responsibility.
• Upskill and develop the overall competence and professional skills within the E-Com sales function & drive innovation within and beyond the team by scouting business-changing trends and working with partners to actively impact change in the retail landscape.
• Drive customer value proposition, engage with key customers, and develop strong relationships.
• Leading strategic joint business agenda with customers, developing annual business plans and managing in-year negotiations and course correction plans.
• Lead integration between key e-retailers, partners (vendor), and internal stakeholders driving effective and constructive collaboration.

Play your part in our team succeeding

The Europe Central (D-A-CH) Sales Team works in 3 Retail Channels (Toy Specialist, Grocery & Department Stores, E-Commerce) complemented by Customer Development and Field Sales plus Field Sales Management. The Key Account Management Team within EUC Sales is responsible for successfully delivering the Customer Value Proposition to our key partners in order to fulfil our Partner Promise of Mutual Value Creation and generate sustainable growth. The role is responsible for the E-Commerce Channel (Pure Players and Omnichannel Players with a majority of Online Sales) and reports into the General Manager Europe Central!

Do you have what it takes?

• Extensive experience in commercial front-line roles out of which some in E-Commerce, P&L management experience and proven negotiation skills
• Proven experience managing a complex B2B eCommerce retail landscape, with a strong understanding of key dependencies
• Skilled in developing tailored, high-impact strategies for individual accounts to drive sustainable growth and ensure long-term success
• Proven team leadership experience and success in developing people and digital savviness
• Extensive experience in driving commercial planning and management, value-based selling, mutual revenue and profit growth, consistent brand execution and joint business planning
• Strong Digital Marketing and/or technology experience
• Experience working with E-Commerce platforms and marketplaces as well as experience implementing technology solutions & ecosystems

• Strong Analytical Skills

• Fluent German and English language skills

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

• Just imagine building your dream career.
• Then make it real.
• Join the LEGO® team today.