Integrated Planning Manager BI & VAPS

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Job Purpose

Execute and maintain effective Media and Channel integration strategies across all advertising channels in order to meet annual BI & VAPS targets, build brand presence and drive future business growth, with consideration for brand positioning and meeting Group Marketing Media and Channel performance objectives.

Responsibilities

Leadership and Direction

Communicate the Budget band action plan; explain how this relates to the function's strategy and action plan and the broader organisation's mission and vision; motivate people to achieve local business goals.

Marketing Execution

Execute a marketing plan for the Budget brand and specialty area while working within established marketing systems. Execute the digital marketing plan by providing input regarding the implementation of initiatives.

Marketing

Develop and deliver a plan for significant aspects of a product, service or marketing area under guidance from senior colleagues.
Ensure effective implementation and maintenance of Media and Channel Integration for the Budget brand strategy launches to achieve optimal return on investment and Brand presence.

Brand

Develop and/or deliver a plan for the Media and Channel Integration strategy within Buget brand under guidance from senior colleagues.

Stakeholder Engagement

Identify and manage stakeholders up to management level, finding out their needs/issues/concerns and reacting to these by leading and coordinating the development of stakeholder engagement plans to support the communication of business information and decisions. Responsible for the Media and Channel Integration implementation of strategies through collaboration with key internal stakeholders such as Marketing Managers, in order to achieve the Budget brand objectives.

Customer Relationship Management / Account Management

Develop and implement a relationship management plan for existing customer accounts to identify and build relationships with relevant decision makers and influencers within the customer organisation and to enable effective two-way flow of information and resolution of issues.

Contract Management

Deliver required outcomes by managing day-to-day relationships with contract service providers while working within an established contract management plan. Achieve effective generic media buying and management through building long and short-term media partner relationships.

Continuous Improvement

Review existing operations in own area of work and implement innovation processes to generate new ideas and ensure continuous improvements are delivered. Maintain understanding of developments in the market in order to identify, explore and possibly implement Media innovation and improvement.

Performance Management

Respond to personal objectives and use performance management systems to improve personal performance. Monitor the performance of the team; allocate work and review completion, take appropriate corrective action to ensure timeliness and quality; contribute to formal individual performance management and appraisal.

Digital Marketing Capabilities

Explore new opportunities and trends across the digital marketing space and support implementation of specific capability-building initiatives outlined in the digital marketing capability road map.

Education

Grade 12/ SAQA Accredited Equivalent (Essential); A relevant 3 year Business related degree / diploma in a Commerce or related discipline such as Marketing, Media or Advertising (Essential) (Required)

Experience

5 or more years' experience in Media or Channel Strategy environment (Essential); Experience within the financial services industry (Advantageous). 1-2 years' experience within a management role (Essential)

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