College of Business - Communications and Public Relations Coordinator

Position Classification:

Regular, full-time, salaried, exempt and benefit-eligible staff position. For more benefit information visit Why Work at UCO?

General Schedule:

Position typically works Monday-Friday from 8am-5pm.

Position Overview

The Communications and Public Relations Coordinator will support the UCO College of Business by assisting in the development, implementation, execution, and management of public relations, communications, and special events pertaining to college activities. The position plays a key role in creating content and recommending strategies for social media, promotions, and digital/print marketing. This role involves coordinating marketing campaigns, managing event promotions, and supporting the College of Business’s public presence. Works closely with the dean and reports to the Senior Director of Strategic Initiatives.

Job Duties

Communications

• Execute communications strategies developed in coordination with the college’s executive leadership and communications team.
• Draft, edit, and distribute internal announcements, event promotions, stakeholder updates, press releases, newsletters, blogs, email blasts, speeches, and talking points as assigned.
• Ensure that all communication materials adhere to UCO branding and accessibility guidelines and that brand consistency is maintained across all communication channels.
• Support faculty, staff, and student communication needs within the college.

Media and Public Relations

• In coordination with University Communications, serve as a liaison with local, regional, and national media outlets regarding College of Business initiatives.
• Build and maintain relationships with journalists, media representatives, and industry partners.
• Monitor media coverage and prepare regular reports on public relations outcomes.

Marketing Collateral and Content Development

• Design and/or write copy for brochures, flyers, newsletters, invitations, thank you notes, and other marketing materials as requested.
• Assist faculty, staff, and departments with the creation of college-specific materials that directly support programs, events, or initiatives.
• Ensure all collateral aligns with University brand standards and messaging, including sending the materials through the University’s Brand Review process.

Digital Communications and Social Media

• Manage all College of Business social media platforms, maintaining the social media content calendar and ensuring compliance with all college-approved pages.
• Oversee the college’s website in coordination with University Communications, ensuring content is accurate, engaging, and compliant with digital accessibility standards.
• Create digital content, including graphics, stories, and videos, under the direction of the executive leadership and communications team, that establishes and promotes the brand of the College of Business.
• Track analytics for digital channels to assess impact and inform ongoing execution.
• Stay up-to-date on social media trends and recommend improvements for outreach.

Event Support and Promotion

• Assist with planning and promoting college-wide and other events such as scholarship banquets, guest lectures, networking sessions, student showcases, and alumni and donor engagements.
• Coordinate event logistics—including budgeting, catering, décor, purchasing, and other needs—in collaboration with the event’s lead.
• Collaborate with event staff to ensure promotional materials and media coverage align with college branding.
• Design, prepare, and arrange printing of materials in support of events, as requested.

Additional Responsibilities

• Maintain files and resource materials as examples for communications, marketing, and PR initiatives.
• Schedule and support yearly/seasonal photo shoots and promotional/recruitment video productions.
• Update the college’s TV monitor display with current news, events, and announcements.
• Serve on College and University committees as requested or appointed.
• Perform other related duties as assigned.

The duties listed in this job description are intended only as illustrations of the various types of work that may be performed.  The omission of specific statements of duties does not exclude them from the position if the work is similar, related, or a logical assignment to the position.

Qualifications/Experience Required

Requires a university degree in field plus 3+ years of relevant experience in the chosen field or 7+ years of equivalent work experience in marketing or communication relevant to this position.

Qualifications/Experience Preferred

Master's degree. Proficiency in Microsoft Word, Microsoft Excel, Microsoft Outlook, Canva, and Adobe products. Proficiency in Associated Press (AP) style of writing.

Knowledge, Skills, & Abilities

Creative thinker with excellent oral and written communication, interpersonal, public relations, and organizational skills. Proficiency with Microsoft Office, Canva, and Adobe products. Ability to work independently, handle multiple tasks simultaneously, maintain confidentiality, and interact professionally with all segments of the University and external community. Detail-oriented; experienced writer and editor familiar with Associated Press (AP) Style.

Physical Demands

Reasonable accommodations (in accordance with ADA requirements) may be made, upon request, to enable individuals with disabilities to perform essential functions.