Senior Officer, Public Relations

REQ12510 Senior Officer, Public Relations (Open)

Position Summary:

Senior Officer, Public Relations is responsible for providing supports to the Public Relations department in execution to ensure the smooth running of departmental daily operation including external and internal communications.

Primary Responsibilities:

• To handle media/KOL enquiries and perform basic evaluation
• To coordinate with other business units on scheduling for media/KOL visit or shooting
• To provide onsite logistics support upon media/KOL visit or shooting
• To maintain effective professional relationships with key media and stakeholders to maximize positive publicity for the company
• To support tactical PR programs to optimize media return and to promote awareness effectively for respective property of the company
• To brainstorm and initiate PR ideas aligning with the PR strategies
• To assist with implementation of public relations initiatives
• To perform additional projects or tasks as assigned by superior from time to time

Key Performance Indicators:

• Out-going and excellent communication skills
• Strong organizational and systematic abilities
• Maintain a professional and friendly approach in dealing with internal and external people

Qualifications:

Experience

• Over 2 years working experience in similar capacity
• Strong established hotel/travel media network is preferred

Education

• University graduate, preferably in Public Relations, Marketing or Journalism

Skills / Competencies

• Fluent in both written and spoken English, Cantonese and Mandarin
• Good command of written and spoken Japanese or Korean is an advantage
• Familiar with mainstream social media platforms
• Proficiency in MS Office applications and Chinese word processing
• Highly motivated, creative, with a positive and professional attitude
• Flexible on work schedule