Manager - Social Media (OFFLINE Brand)

Manager - Social Media (Offline)

About The Role

We are seeking a creative and strategically-minded Social Media Manager to lead our social media presence across all platforms. This role is ideal for a content-savvy storyteller who thrives at the intersection of brand strategy, visual communication, and audience engagement. You will be responsible for developing and executing end-to-end social media strategies that align with our brand voice, drive engagement, and build meaningful community connections.

Key Responsibilities

Content Strategy & Planning

• Develop and maintain a comprehensive social media strategy aligned with brand goals, product launches, and seasonal campaigns.
• Own and manage the editorial calendar across platforms (Instagram, TikTok, Pinterest, YouTube, etc.).
• Conduct competitive analysis of content to identify trends, gaps, and opportunities.
• Collaborate with cross functional marketing teams to ensure messaging consistency.

Creative Execution

• Conceptualize, brief, and manage the production of original social content including graphics, videos, carousels, stories, and Reels.
• Work with in-house creatives (designers, videographers, copywriters) to produce compelling content that drives engagement and conversion.
• Bring a strong visual POV to all assets, ensuring a cohesive brand aesthetic.
• Attend seasonal photoshoot & ad hoc studio shoots to capture desired content by means of self shooting & editing as well as partnering with photographers & videographers.

Channel Management & Growth

• Lead organic growth strategies across platforms through compelling content, community interaction, and experimentation.
• Optimize posting cadence, hashtags, CTAs, and format based on performance data and platform best practices.
• Identify new and emerging channels that align with brand values and audience interests.

Community Engagement

• Monitor and respond to community conversations, DMs, and comments to foster loyalty and trust.
• Identify opportunities to surprise and delight users with timely, thoughtful interactions.

Performance & Analytics

• Define KPIs and track performance across all channels, reporting on engagement, reach, growth, and content effectiveness.
• Leverage data to inform ongoing optimization of content, tone, timing, and format.
• Stay current on industry trends, algorithm updates, and platform innovations.

Qualifications

• 3–5+ years of social media experience, preferably at a consumer brand, creative agency, or digital-first company.
• Demonstrated experience in developing high-impact social campaigns with measurable results.
• Strong aesthetic sensibility with a portfolio of standout creative content.
• Deep understanding of the unique language, trends, and behaviors of each social platform.
• Experience working with creative teams or tools (Adobe Suite, Canva, CapCut, etc.).
• Comfortable analyzing social performance data and turning insights into actionable strategies.
• Excellent copywriting and communication skills.
• Self-starter with excellent time management, project management, and attention to detail.
• Experience in lifestyle, fashion, or youth culture sectors.
• Familiarity with influencer marketing and user-generated content strategies.

American Eagle Outfitters, Inc. is an Equal Opportunity Employer.

Pay/Benefits Information:

• Actual starting pay is determined by various factors, including but not limited to relevant experience and location.
• Subject to eligibility requirements, associates may receive health care benefits (including medical, vision, and dental); wellness benefits; 401(k) retirement benefits; life and disability insurance; employee stock purchase program; paid time off; paid sick leave; and parental leave and benefits.
• Paid Time Off, paid sick leave, and holiday pay vary by job level and type, job location, employment classification (part-time or full-time / exempt or non-exempt), and years of service.  For additional information, please click here.
• AEO may also provide discretionary bonuses and other incentives at its discretion.

American Eagle Outfitters (NYSE: AEO) is a portfolio of unique, loved and enduring brands with merchandise assortments that consist of high-quality, on-trend apparel, intimates, activewear, accessories, and personal care products. AEO operates stores in the United States, Canada, Mexico, and Hong Kong, and ships to approximately 80 countries worldwide through its websites. American Eagle and Aerie merchandise also is available at more than 300 international locations operated by licensees in approximately 30 countries. AEO is an Equal Opportunity Employer and is committed to complying with all federal, state and local equal employment opportunity ("EEO") laws. AEO prohibits discrimination against associates and applicants for employment because of the individual's race or color, religion or creed, alienage or citizenship status, sex (including pregnancy), national origin, age, sexual orientation, disability, gender identity or expression, marital or partnership status, domestic violence or stalking victim status, genetic information or predisposing genetic characteristics, military or veteran status, or any other characteristic protected by law. This applies to all AEO activities, including, but not limited to, recruitment, hiring, compensation, assignment, training, promotion, performance evaluation, discipline and discharge. AEO also provides reasonable accommodation of religion and disability in accordance with applicable law. Applications will be accepted until the Apply Before date (if applicable), but may be extended based on applicant volume.