Assistant Performance Marketing Manager

Responsibilities:

Campaign Execution & Support

• Assist in setting up, launching, and monitoring performance marketing campaigns across Meta, Google, and other paid channels.
• Support campaign optimization through bid adjustments, audience targeting, and creative testing.
• Conduct A/B tests on creatives, audiences, and placements with guidance from senior team members
• Ensure accurate campaign tracking with UTMs, pixels, and conversion events.

Collaboration

• Work closely with content, design, and product teams to ensure ad creatives and messaging align with brand direction.
• Coordinate with external agencies/partners on campaign execution when needed.
• Provide support to the Sr. Growth Marketing Manager /  Performance Marketing Manager on projects and initiatives.

Analytics & Reporting

• Assist in compiling performance reports (CAC, ROAS, CTR, CPM, etc.) and highlight key insights.
• Maintain campaign dashboards and ensure data accuracy.
• Share weekly updates on campaign performance, learnings, and areas of improvement.

Learning & Growth

• Stay updated on the latest ad platform features, tools, and industry trends.
• Proactively develop technical skills and expand knowledge of performance marketing best practices.

Requirement & Qualifications:

Experience

• 3-5+ years of hands-on performance marketing experience (luxury, e-commerce, or high-value product categories preferred).
• Proven track record of scaling paid campaigns profitably across Meta & Google.
• Previous experience of mentoring juniors is a plus.

Skills

• Familiarity with Meta Ads Manager, Google Ads Meta Ads Manager, and Google Analytics (GA4) is a must. 
• Proficient in tracking, attribution, and performance reporting (UTMs, pixels, conversion APIs).
• Analytical mindset with basic ability to interpret campaign metrics and suggest optimizations.
• Up-to-date knowledge of ad tech, trends, and platform updates.
• Creative testing mindset: ability to identify winning creatives and scale them.
• Strong project management with a balance of strategic thinking and execution.
• Fast learner with strong curiosity to grow into a performance marketing expert.
• Results-oriented and comfortable working with numbers.
• Hands-on and proactive; willing to get involved in campaign execution.
• Proficient in tracking, attribution, and performance reporting (UTMs, pixels, conversion APIs).
• Analytical mindset with basic ability to interpret campaign metrics and suggest optimizations.
• Up-to-date knowledge of ad tech, trends, and platform updates.
• Creative testing mindset: ability to identify winning creatives and scale them.
• Strong project management with a balance of strategic thinking and execution.
• Fast learner with strong curiosity to grow into a performance marketing expert.
• Results-oriented and comfortable working with numbers.
• Hands-on and proactive; willing to get involved in campaign execution.

Mindset & Traits

• Able to thrive in a fast-paced, collaborative environment.