Social Media and Content Specialist, Best Sleep Media

Best Sleep Media is revolutionizing sleep product education by creating compelling content to help consumers make smarter decisions. Powered by Endy, Silk & Snow, Hush, and Casper Canada, this content start-up works directly with the most innovative sleep leaders to support business priorities and create high-quality content. We are passionate about growing and championing a diverse team of powerhouse individuals fueled data-driven insights, creativity, and passion for a great night’s sleep.

The Social Media and Content Specialist will play a crucial role in creating content across all of Best Sleep Media’s channels, helping to achieve business priorities through smart content marketing. This individual is extremely driven, a self-starter, and can create thumb-stopping content for socials and web. This role works closely with the marketing directors and leaders of direct-to-consumer brand partners to grow awareness and consideration across paid and organic channels. 

What You’Ll Do:

• Manage content calendar for web and social, with ensuring content is being posted on at least one channel Monday to Friday
• Develop, capture, create, post, and manage all paid and organic social content across TikTok, Meta (Instagram, Facebook), YouTube (including Shorts), and secondary platforms like Reddit for Best Sleep Society and Top Sleep Picks
• Create and edit short-form video content that drives engagement, while staying aligned with brand guidelines and strategy
• Ensure content includes a mix of engagement drivers like storytelling, strong hooks, humor, and trending moments.
• Be in front of the camera and featured on our social media channels and website
• Develop, copywrite, and upload all website content for Best Sleep Society and Top Sleep Picks, including listicles, reviews, and guides.
• Collaborate with performance counterparts and brand teams to optimize SEO and AI-compatibility for on-site copy on a weekly basis
• Collaborating cross-functionally to incorporate performance insights into social and web content that will meaningfully drive organic traffic to the site and improve paid performance
• Strategize, plan, and lead bi-monthly photo/video shoots to improve quality of visual content output.
• Coordinate content expansion into other markets (French Canada, USA, and/or beyond)

Who You Are:

• 2+ years of experience in a full-time social media, content creation, or copywriting role
• Social media savviness - Deep knowledge of social media platforms, with an understanding of how to tailor content for each, as well as paid vs organic content
• Creative, scrappy, and excited to experiment in a start-up environment.
• Driven by creativity, by grounded in strategy and data – confident in understanding performance analytics and making data-driven decisions, continuously innovating through strong content angles and compelling copy
• Jack of all creative trades – comfortable in front of the camera, editing videos, and writing copy
• Value honesty and humility. You have integrity and do what you say
• Experience working in an environment representing multiple brands or clients is a bonus
• A genuine interest in sleep products, wellness, and the retail industry

Portfolio Is Required

Why our Best Sleep Media team loves their work: 

• We prioritize diversity and inclusivity in our company culture
• Direct working relationship with leaders across D2C banners
• Exposed to multiple brands, including approach to content creation, performance, and growth that will set you up for success in this role and beyond
• Make a meaningful impact in a revenue-driving content start-up, helping Canadians and beyond improve their sleep habits and well-being
• Competitive benefits package (medical, dental, vision) and 3 weeks PTO
• Employee discount on all Silk & Snow products with free mattress and bedding items after 3 months
• This is not just a job but a CAREER with potential opportunities for growth and advancement, with emphasis on hiring from within

At Silk & Snow, we create products that turn your house into a home. We help bring affordable luxury to our customers every day by providing them with meticulously crafted and manufactured sleep products that elevate your personal sanctuaries and give you the rest you deserve. 
We make every decision by following three principles. We always use better materials, ensure that every product is thoughtfully manufactured, and above all, ensure transparency in everything we do. We’re proud of our products, and we want to give our customers the confidence to know that they are purchasing better products for their family, their home and the planet.