Product Marketing Manager - Marketing

We’re Civica and we make software that helps deliver critical services for citizens all around the world. From local to state government, to education, to health and care, over 5,000 public bodies across the globe use our software to help provide critical services to over 100 million citizens. 

Our aspiration is to be a GovTech champion everywhere we work around the globe, supporting the needs of citizens and those that serve them every day. Building on 21 years of continuous growth and success, we're at a pivotal point on our journey to realise that aspiration. 

As a company, we’re passionate about what we do and the citizens we help to serve. If you too would like to help champion the use of technology in public services, to improve outcomes for citizens and public sector organisations, then Civica is the right place for you. We will help you unlock the best version of yourself, achieve growth in your career whilst making a real difference to people and communities.  

Why you'll love this opportunity Product Marketing Manager at Civica

As a Product Marketing Manager at Civica, you’ll play a key role in shaping how our products are positioned and promoted across the diverse markets we serve. You’ll help develop compelling Customer Value Propositions (CVPs), support go-to-market strategies and contribute to driving commercial success.

This is a hands-on, collaborative role where you’ll work closely with product, sales, and marketing teams—as well as customers—to gather insights and translate them into impactful messaging and campaigns. Your work will help ensure our products are clearly understood, competitively positioned, and aligned to market needs.

What you will be doing

• Market & Customer Insight - Help gather and analyse market trends, customer needs, and competitor activity across Civica’s sectors. Use these insights to support product positioning and solution design.
• Customer Value Proposition (CVP) Development - Assist in developing clear and compelling CVPs that highlight the value of Civica’s products. Work with product and customer success teams to ensure messaging is aligned and impactful.
• Go-to-Market (GTM) Support - Contribute to go-to-market plans, supporting the creation of campaigns, solution briefs, and content that generate interest and drive leads. Help coordinate product launches to ensure smooth delivery.
• Sales Enablement - in collaboration various teams, you will support with the development of sales materials such as product guides, pitch decks, brochures and battle cards. Assist with training sessions to help sales teams communicate product value effectively.
• Stakeholder Collaboration - Build strong working relationships with colleagues across product, sales, marketing, and customer success. Represent product marketing in cross-functional discussions and contribute to shared goals.
• Solution Design Support -Work with sales teams to support solution design for key customer opportunities, ensuring CVPs are tailored to multi-product deals.

Requirements

What you will need to be successful in this role

• Experience working with cross-functional teams including sales, product, and senior leaders to support and execute product marketing strategies.
• Ability to interpret market and customer data to guide product positioning and inform marketing decisions; comfortable using data tools and reporting metrics.
• Proven ability to manage multiple projects and campaigns in a fast-paced environment, coordinating across teams and meeting deadlines.
• Strong writing, presentation, and interpersonal skills, with the ability to communicate clearly with both technical and non-technical audiences.
• Experience in B2B tech or SaaS product marketing, with a focus on customer-centric messaging and solution design.

Benefits

Why you'll love working with us.

We know that when our people are happy, they will work better and have greater work satisfaction. Here's what you can expect:

We're all different - and we love this about us.

We provide an inclusive, safe, and welcoming environment to all Civicans - there are heaps of opportunities to enable you to grow and be your best.   

Giving culture - we encourage you to "give back" with benefits such as our Days of Difference leave where you can volunteer for a charity of your choice.

Flexible Work - we have the technology and tools to support you to work from home and come into our offices now and then to catch up and socialise with colleagues.

Apply for this job - Become part of something special Do you see yourself in this role? If so, then we would love to hear from you.

We are an equal opportunity employer. We do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. In fact, we strongly believe that diversity of experience contributes to a broader collective perspective that will consistently lead to a better company and better outcomes. We are working hard to increase the diversity of our team wherever we can, and we actively encourage everyone to consider becoming a part of it. We are especially keen to receive applications from Aboriginal and Torres Strait Islander peoples of Australia.