Sales Development Representative (SDR)

We’re seeking a motivated and ambitious Sales Development Representative (SDR) to join our growing go-to-market team.

As an SDR, you’ll be the driving force behind our customer acquisition engine — identifying potential customers, initiating meaningful conversations, and creating high-quality pipeline opportunities for our Account Managers and leadership team.

This is a fast-paced, analytical, and creative role. You’ll blend research, strategy, and communication skills to connect with decision-makers, learn from market trends, and take ownership of the top of the sales funnel.

Role Objectives

The SDR’s mission is to build and maintain a consistent, high-quality outbound pipeline by targeting ideal prospects, engaging them through personalized outreach, and creating opportunities that convert to revenue. Success in this role comes from demonstrating proactivity, adaptability, and ownership—not just activity volume.

Core Objectives

1. Identify and Engage Qualified Target Accounts
• Research and prioritize prospects based on the ideal customer profile (ICP), industry, company size, and technology fit.
• Continuously refine and evolve target lists as the market and product priorities change.
2. Generate New Business Opportunities
• Execute multi-channel outbound campaigns (email, phone, LinkedIn, etc.) to start qualified conversations.
• Personalize outreach to demonstrate a deep understanding of each prospect’s challenges and goals.
• Book discovery meetings with decision-makers that align with our ICP criteria.
3. Ensure Accurate CRM Management
• Maintain clean, up-to-date records of all prospecting activities and lead data.
• Track every outreach touchpoint and engagement in the CRM for transparency and forecasting accuracy.
4. Manage and Optimize the Lead List
• Own and maintain the lead database—regularly enrich, clean, and categorize leads.
• Identify and fix missing data, outdated contacts, or duplicates.
• Segment leads by engagement level and buying stage for smarter outreach.
• Coordinate with marketing to ensure lead lists align with active campaigns.
5. Quantify Lead Strength & Adapt Proactively
• Assess each lead’s engagement and fit based on activity data (open rates, replies, titles, industries).
• Apply lead scoring to prioritize outreach effectively.
• Identify emerging trends—such as industries or personas showing higher conversion—and pivot your focus accordingly.
• Suggest adjustments to messaging, timing, or channels based on performance insights.
6. Demonstrate Proactivity and Adaptability
• Proactively propose and test new outreach strategies (subject lines, templates, cadences).
• Respond quickly to performance data—make adjustments without waiting for direction.
• Share learnings with peers and leadership to improve team-wide results.
• Collaborate across sales and marketing to refine messaging and processes.
7. Pipeline Ownership Mindset
• Take responsibility for the top of the funnel—understand how your work impacts revenue.
• Focus on lead quality, not just quantity, ensuring a steady flow of well-qualified opportunities.
• Track the leads you source through to closed deals for visibility into real impact.
8. Market & Product Awareness
• Stay informed about company updates, product enhancements, and industry trends.
• Use this knowledge to personalize outreach and establish credibility with prospects.
9. Collaboration with Marketing & Sales Enablement
• Share structured feedback on campaign performance and lead quality.
• Suggest new sales materials (e.g., one-pagers, case studies) to improve engagement.
• Align with marketing to ensure consistent messaging across channels.
10. Continuous Learning & Skill Development

• Participate in training on prospecting, objection handling, and storytelling.
• Analyze your own outreach results to refine communication style and timing.
• Stay current with modern sales tools, data enrichment methods, and industry best practices.

Key Daily Responsibilities

• Research and prospect into new target accounts using LinkedIn Sales Navigator, Apollo, or similar tools.
• Send a high volume of personalized emails, calls, and social messages daily.
• Conduct qualification calls to confirm prospect fit and interest.
• Maintain organized, accurate CRM records of all prospecting activity.
• Work closely with Account Managers to ensure seamless meeting handoffs.
• Collaborate with marketing to provide insights on lead quality and campaign effectiveness.
• Review weekly activity results and propose new experiments or improvements.

Requirements

Minimum Qualifications

• 1–2 years of experience as an SDR, BDR, or in a similar outbound sales role (preferably B2B).
• Demonstrated success generating qualified meetings and initiating outbound conversations.
• Excellent verbal and written communication skills in English, with strong email writing and phone presence.
• Comfortable with structured outreach cadences and objection handling.
• Detail-oriented with excellent organizational and CRM management skills.
• Self-motivated, persistent, and results-driven.
• Familiarity with modern sales tech stacks (HubSpot, Salesforce, Apollo, Salesloft, or Outreach.io).
• Bonus: Experience with SaaS sales, data segmentation, or lead scoring.

Preferred / Nice-To-Have

• Experience testing and optimizing outreach sequences.
• Knowledge of qualification frameworks (BANT, CHAMP, MEDDIC-lite).
• Understanding of account-based sales or marketing (ABM).
• Experience collaborating with marketing or product teams.
• Desire to grow into an Account Executive, Account Manager, or Team Lead role.

Benefits

• An exciting chance to build the next generation of AI‑powered analytics in a rapidly expanding startup revolutionizing corporate real estate.
• Direct impact on product direction and customer value, with ample opportunities for personal and professional growth.
• Work alongside a world‑class, multidisciplinary team committed to innovation and excellence.
• Numerous possibilities for personal and professional development.