Product Marketing Manager

About Reap

Reap is a global financial technology company headquartered in Hong Kong with employees across multiple countries. We enable financial connectivity and access for businesses worldwide by combining traditional finance with stablecoins for efficient money movement.

Through our stablecoin-powered corporate cards, payments, and expense management tools, we streamline financial operations and help businesses scale. Our APIs enable businesses to integrate stablecoin-enabled finance into their own products and services—from issuing Visa cards to facilitating cross-border payments.

Backed by leading investors including Index Ventures and HashKey Capital, Reap is building the future of borderless, stablecoin-enabled finance.

We Want You!

Join Reap’s Marketing team to drive product awareness, adoption, and engagement for our corporate cards, payments, and stablecoin-enabled solutions. You’ll translate market and customer insights into clear positioning, GTM plans, and enablement—working closely with Product, Sales, Marketing, and Customer Success teams. Your success will result in faster adoption, stronger activation, and higher win rates for Reap.

You'Re An Ideal Candidate If:

• You want to to be part of an innovative high-growth company
• You constantly seek to up your game and go beyond business as usual
• You’re a creative thinker and thrive on experimenting with new ideas
• You're a vocal team player who's ready to roll up your sleeves and get hands-on
• You have a track record of delivering results on time
• You’re self-motivated and thrive in a fast-paced environment
• You’re able to perform effectively in a hybrid workplace

What You’Ll Do

• Build positioning and messaging for products and segments; ensure all assets are substantiated and reviewed with Compliance.
• Lead GTM for launches (ICP, offer, channels, content plan, enablement).
• Create sales enablement (playbooks, one-pagers, case studies) and measure content utilization and conversion (SQL/Win impact).
• Improve onboarding & developer journeys with Product to lift activation and time-to-value.
• Maintain competitive and market intelligence; brief growth and performance marketing on audience and offer strategy.
• Work with Engineering and Customer Success on Developer initiatives.
• Track product marketing KPIs: adoption, activation rate, influenced pipeline, win rate, customer feedback.

Qualifications

• Bachelor’s degree in a technical field
• 5–10 years in product marketing or adjacent roles (pre-sales, growth marketing).
• Fintech (corporate cards, payments) and/or crypto/stablecoin/blockchain experience.
• AI proficiency
• Technical degree or background
• Clear communicator; distills technical concepts into plain English.
• Familiar with GA4, CRM/MA tools, and experimentation basics.
• Comfortable working across global time zones in a hybrid model.

Compliance & Risk

• All external materials follow internal review and local regulations for financial promotions and stablecoin terminology. We avoid investment-advice language and use approved claims only.

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