Senior Manager-Customer Marketing

LOCATION: Mumbai

JOB OVERVIEW: 

The Senior Manager – Customer Marketing will be responsible for leading customer marketing initiatives within the Sales Development team, focusing on the supermarket (SM) and modern trade (MT) channels. This role involves collaborating with sales, trade marketing, and retail teams to develop and execute customer-focused marketing strategies that drive sales, improve customer engagement, and enhance brand presence across key retail partners. The Senior Manager will ensure the successful implementation of customized marketing programs and promotions tailored to drive business growth and foster strong retail relationships.

KEY STAKEHOLDERS: INTERNAL

•Sales Team •Sales Development Team(Training/SD) •Brand Marketing Team •Product Development Team  

KEY STAKEHOLDERS: EXTERNAL

•Retailers (Supermarket, Modern Trade) •Distributors •External Agencies •  

REPORTING STRUCTURE: (Reports To) : Head of Sales Development

Essential Qualification:

•Bachelor’s degree in Business Administration, Marketing, or related field. (Master’s degree preferred) •Certification or training in customer marketing, retail marketing, or related fields is an advantage

Relevant Experience:

•Minimum of 7-10 years of experience in customer marketing or sales development, with a focus on supermarket and modern trade channels •Strong experience in designing and executing customer marketing strategies that drive retail sales, improve brand visibility, and enhance customer loyalty •Demonstrated success in working cross-functionally with sales, trade marketing, and brand teams to achieve growth objectives •Experience in managing retail partnerships, promotional planning, and performance analysis in the retail sector

Key Roles/Responsibilities:

•Lead and implement customer marketing strategies and programs within the Sales Development team to drive business growth in the supermarket and modern trade channels •Collaborate with the sales team to identify key growth opportunities and develop tailored marketing programs aimed at enhancing customer engagement, improving sales, and increasing brand penetration at retail •Design and execute innovative in-store promotional campaigns, activations, and trade marketing strategies to increase product visibility and sales at key retail partners •Manage customer marketing budgets and resources effectively to ensure the best use of available spend for maximum ROI •Develop strong relationships with key retail partners and collaborate on joint business plans, promotional initiatives, and sales growth strategies •Leverage customer insights, data analytics, and sales performance to refine strategies, optimize trade programs, and evaluate campaign effectiveness •Oversee the creation and distribution of marketing assets, such as point-of-sale materials, digital content, and merchandising tools, to support retail campaigns •Monitor competitor activities and industry trends to identify opportunities for differentiation and continuous improvement in customer marketing efforts •Conduct regular training sessions for internal teams and retail partners to ensure proper implementation and execution of marketing initiatives •Evaluate the performance of marketing programs through KPIs, sales tracking, and post-campaign analysis to ensure continuous optimization and effectiveness    

Key Competencies:

•Strategic thinking with a data-driven approach to decision-making and campaign optimization •Strong leadership and team management skills with the ability to drive cross-functional collaboration •Excellent relationship-building and negotiation skills with key retail partners •Proficiency in analyzing customer insights and sales data to inform and optimize marketing strategies •Strong project management skills, with the ability to manage multiple campaigns simultaneously while meeting deadlines and budget targets •High attention to detail, ensuring flawless execution and operational efficiency in all customer marketing initiatives •Ability to adapt and remain agile in a dynamic retail environment and rapidly changing market conditions •Strong communication and presentation skills, with the ability to influence and engage stakeholders at all levels • In the three decades of its existence, Piramal Group has pursued a twin strategy of both organic and inorganic growth. Driven by its core values, Piramal Group steadfastly pursues inclusive growth, while adhering to ethical and values-driven practices.

Equal employment opportunity Piramal Group is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, ethnicity, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetics, or other applicable legally protected characteristics.

We base our employment decisions on merit considering qualifications, skills, performance, and achievements. We endeavor to ensure that all applicants and employees receive equal opportunity in personnel matters, including recruitment, selection, training, placement, promotion, demotion, compensation and benefits, transfers, terminations, and working conditions, including reasonable accommodation for qualified individuals with disabilities as well as individuals with needs related to their religious observance or practice.