Go-To-Market Manager, Apps

Minimum Qualifications:

• Bachelor's degree or equivalent practical experience.
• 6 years of experience in marketing working across one or more marketing fields (i.e., growth, product marketing, brand marketing, social).
• Experience managing cross-functional or cross-team projects.

Preferred Qualifications:

• 5 years of experience in a go-to-market, or marketing role for an online commerce or digital content business.
• Experience developing and launching content-driven user experiences and campaigns across multiple markets.
• Knowledge of the APAC apps ecosystem, categories, and business models.
• Ability to work with partners to develop co-promotion or cross-promotion strategies, and to analyze performance data to optimize the Go-To-Market (GTM) strategy.
• Excellent communication and problem-solving skills, and a collaborative approach for advising on strategies and product requirements.

About The Job

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

Google Play is at the heart of the Android ecosystem, which brings Android devices to life. The Play store serves over 2 billion users in 190 markets and is a critical driver of Google's overall business growth. The team creates marketing programs that cultivate valuable relationships with our user base.

In this role, you will shape the content experience for millions of users across the Asia-Pacific (APAC) region. You will be responsible for driving the discovery, engagement, and business generation of apps and digital content, directly contributing to Google Play's growth. You will be an expert in the APAC app ecosystem, user needs, and content trends. You will own and execute innovative GTM strategies, working cross-functionally to support key business objectives. You will be passionate about the mobile industry, possess retail instincts, and have a proven ability to analyze performance metrics to optimize the user experience.

Google Play offers music, movies, books, apps and games for devices, powered by the cloud. It syncs across devices and on the web. As part of the Android and Mobile team, Googlers working on Google Play do everything from engineering our backend systems, to shaping product strategy, to forming great content partnerships. They make it possible for people to do things like buy an ebook or song on their Android phone, then have it instantly available on their laptop. The Google Play team enhances the Android ecosystem by giving developers and partners a premium store where they can reach millions of users.

Responsibilities

• Define and execute the Go-to-Market strategy for the Apps vertical across key APAC markets, with a focus on North Asia.
• Own and manage the GTM for product launches and new user experiences on the Play Store across the region.
• Analyze internal data, market research, and industry trends to curate and promote the most relevant apps, driving key metrics such as user engagement, app actions, and consumer spend.
• Lead the editorial and content programming for the region, developing and executing campaigns based on key seasonal, cultural, and top developer moments.
• Apply AI-driven insights to marketing strategy to optimize campaign performance, user personalization, and engagement at scale.