Site Coordinator: LubSport (Polish Sports Media)

About The Role

North Star Network is relaunching LubSport with a clear editorial identity and ambitious growth plans. We are looking for a Site Coordinator to lead this project. This hybrid role combines day-to-day content production with leadership responsibilities.

If you are passionate about Polish sport and digital publishing, have a strong understanding of how to angle and package content for SEO, thrive in a fast-paced digital environment, and are eager to shape a site’s editorial identity from the ground up, this is the perfect opportunity.

What You Will Do

• Lead editorial planning and execution for LubSport across football, tennis, evergreen content, and betting/streaming guides.
• Write daily articles (news, features, explainer pieces, evergreen updates).
• Coordinate translations from NSN partner sites, ensuring content always has a Polish hook.
• Build and maintain evergreen hub pages.
• Help recruit, train, and manage part-time writers; check quality, formatting, SEO, and publishing standards.
• Analyse traffic performance, identify top/flop content, and adapt strategy accordingly.
• Proactively highlight new content opportunities.

Your Profile

• Native or fluent Polish speaker with excellent written communication skills.
• Strong knowledge of Polish sport and Polish athletes abroad.
• Experience in digital publishing and SEO-driven content production.
• Organised, autonomous, and capable of balancing writing with management.
• Previous experience managing contributors or freelance writers is a plus.
• Enthusiasm for tennis and betting/streaming content a bonus.
• Opportunity to be the driving force in relaunching a sports media brand.
• Remote, flexible work, with performance judged on output.
• Integration into a fast-growing international media company with 50+ sites across 40+ markets.
• Chance to collaborate with colleagues in SEO, product, and data teams.
• Launch phase: Candidate to write and publish at least 25 articles per week.
• Organised, autonomous, and capable of balancing writing with management.
• Previous experience managing contributors or freelance writers is a plus.
• Enthusiasm for tennis and betting/streaming content a bonus.
• Opportunity to be the driving force in relaunching a sports media brand.
• Remote, flexible work, with performance judged on output.
• Integration into a fast-growing international media company with 50+ sites across 40+ markets.
• Chance to collaborate with colleagues in SEO, product, and data teams.
• Launch phase: Candidate to write and publish at least 25 articles per week.

What We Offer

• Freelance Contract

What We Expect

• After scaling with contributors: 20+ articles per week, plus oversight of contributor output.
• Ensure every article meets editorial and SEO standards:
• Minimum 300 words- At least one H2 sub-heading- Internal linking to hubs/player pages/related content
• After scaling with contributors: 20+ articles per week, plus oversight of contributor output.
• Ensure every article meets editorial and SEO standards:
• - Minimum 300 words- At least one H2 sub-heading- Internal linking to hubs/player pages/related content

About Us

North Star Network runs sports media in over 30 countries, helping fans and bettors make informed choices. Our portfolio covers football, tennis, boxing, MMA, basketball, cricket, and more.

• 50+ Websites

• 40+ Markets

• 80+ employees and 300+ freelancers