Sportsbook Product Marketing Manager

Company Description

We’re Entain. Powered by our very own technology and building products that push boundaries, Entain is home to a global family of more than 30+ well-known brands and over 29,000 people, but we all play for the same team. When we win, we win together.

Our vision is to be the world number one in betting, gaming and interactive entertainment by bringing moments of excitement into people’s lives. We will achieve this through our focus on sustainability and growth, driving change in the fast-paced world of entertainment.

Job Description

As Sportsbook Product Marketing Manager, reporting into the Head of Product Marketing, you’ll be at the centre of shaping how we bring new products and features to market.

In this fast-paced, market-leading environment, you’ll be the go-to link between Product, Technology and Sportsbook teams turning ideas into innovative experiences that excite our players. From early concepts and validation through to launch and measuring ROI, you’ll keep everyone connected and focused on delivering real customer value.

You’ll play a key role in aligning Sportsbook and brand-led strategies, translating them into clear priorities and sharing these across teams. You’ll make sure business readiness is in place building awareness, sharing knowledge, and driving marketing and activation plans that maximise impact.

Throughout, you’ll champion the customer voice, ensure responsible gambling is front and centre, and bring energy and innovation to how we create a world-class Sportsbook experience.

A Breakdown Of The Role:

• Shape success metrics: Define performance KPIs for new features, set ambitious targets tied to budgets, and track performance to drive measurable impact.
• Lead the narrative: Keep Brand Marketing and Player Marketing teams energised and aligned on product launches, ensuring go-to-market plans deliver on commercial expectations.
• Drive commercial value: Partner with product leaders to build compelling ROI cases and act as the go-to link between business, Product, and Technology.
• Own key partnerships: Manage 3rd-party sportsbook providers while being the ultimate voice of the customer in shaping new product development.
• Champion the player experience: Collaborate with the CX team to eliminate friction, embed Responsible Gambling into everything we do, and push boundaries on innovative user experiences.
• Inspire and connect: Share insights, best practices, and a clear stream of marketable content across teams and regions, making sure everyone is on the same page and set up for success.

Qualifications

Ideal Candidate

• Experience in marketing or product roles within Sportsbook (exposure to multiple areas is a plus).
• Proven track record of coordinating cross-functional projects that drive growth.
• Strong strategic thinker with excellent understanding of stakeholder needs.
• Solid knowledge of the Sportsbook and Gaming product landscape.
• Clear, confident communicator — able to engage effectively at all levels, both written and verbal.
• Self-motivated, organised, and comfortable working at pace in a dynamic environment.
• Skilled in planning, influencing, and managing stakeholders, with strong attention to detail.
• Creative yet analytical, with a talent for problem-solving and simplifying complex information.
• Experienced in working with third-party suppliers and presenting ideas through PowerPoint or similar tools.
• Flexible and open to travel as required.

What We Value

• Adaptability and flexibility in a fast-changing environment.
• Drive to set ambitious goals and deliver results.
• Ability to stay highly organised while balancing multiple priorities.
• A collaborative approach — supporting and motivating others.
• Curiosity and confidence to challenge constructively for the best outcome

Additional Information

At Entain, we know that signing top players requires a great starting package, and plenty of support to inspire peak performance. Join us, and a competitive salary is just the beginning. Working for us in Gibraltar, you can expect to receive great benefits like:

• Generous group bonus scheme
• Hybrid working
• Private medical insurance
• Pension scheme – matched to 6%
• Ability to buy and sell holiday
• Discounted Gym Membership
• Free subscription to wellbeing app Unmind
• Additional “It’s Your Game” day off to use at either Christmas or New Year
• Entain & Enhance days – 2 paid days off to focus on your professional or personal development
• Share save scheme

And outside of this, you’ll have the chance to turn recognition from leaders and colleagues into amazing prizes. Join a winning team of talented people and be a part of an inclusive and supporting community where everyone is celebrated for being themselves. 

Should you need any adjustments or accommodations to the recruitment process, at either application or interview, please contact us.

#Li-Cr2

At Entain, we do what's right. It's one of our core values and that's why we're taking the lead when it comes to creating a diverse, equitable and inclusive future - for our people, and the wider global sports betting and gaming sector. However you identify, our ambition is to ensure our people across the globe feel valued, respected and their individuality celebrated. 

We comply with all applicable recruitment regulations and employment laws in the jurisdictions where we operate, ensuring ethical and compliant hiring practices globally.

At Entain, we do what's right. It's one of our core values and that's why we're taking the lead when it comes to creating a diverse, equitable and inclusive future - for our people, and the wider global sports betting and gaming sector. However you identify, our ambition is to ensure our people across the globe feel valued, respected and their individuality celebrated. 

We comply with all applicable recruitment regulations and employment laws in the jurisdictions where we operate, ensuring ethical and compliant hiring practices globally.