Lifecycle Marketing Specialist (Salesforce Marketing Cloud)

Company Description

About Lendi Group

Lendi Group is a market-leading digital platform business that is focused on revolutionising the entire property journey. It operates Lendi - Australia’s original and #1 digital mortgage brand - and the iconic Aussie franchise.

Powered by an advanced AI proprietary platform, a national network of 1,300 brokers, 230 retail stores, a team of experienced buyer’s agents, integrated property search and conveyancing, Aussie is supporting customers at every step of their property journey to find, buy and own with more confidence than ever before. Lendi Group’s loan book is more than $100b and it was named Australia’s Aggregator of the Year for 2024.

Why Join Us?

• Innovation at Our Core – We challenge the status quo and push boundaries to create better solutions.
• Work with the Best – Collaborate with some of the brightest minds in fintech, financial services, and strategy.
• Make an Impact – Contribute to meaningful projects that shape our business and the future of property finance.
• Grow & Evolve – Develop your skills and advance your career in a fast-moving, purpose-driven environment.

Job Description

We’re looking for a Lifecycle Marketing Specialist / Customer Journey Specialist to take our customer experiences to the next level. You’ll craft highly personalised email and SMS campaigns, design end-to-end automated journeys, and use Salesforce Marketing Cloud (SFMC) and AI tools to make campaigns smarter, faster, and more effective. You’ll collaborate with Brand, Product, Content, and Distribution teams to create journeys that drive real engagement and results.

• Build and optimise personalised email and SMS campaigns in Salesforce Marketing Cloud (Journey Builder, Automation Studio, Email Studio, AMPScript) that align with business goals and deliver measurable results.
• Design and manage end-to-end customer journeys to drive engagement, conversion, and retention, applying strong segmentation and lifecycle understanding.
• Take a strategic, data-driven approach to campaign planning — define audiences, set objectives, measure performance, and optimise based on insights.
• Use AI and automation tools to streamline campaign builds, resolve issues quickly, and improve efficiency without compromising quality.
• Continuously test and learn through A/B and multivariate testing, using data and insights to enhance performance.
• Collaborate with Brand, Content, Product, and Distribution teams to ensure cohesive messaging and alignment with broader marketing strategies.
• Oversee campaign workflows and priorities, managing multiple stakeholders with precision and attention to detail.
• Bring creativity and curiosity to your work, with optional design skills (Photoshop, Illustrator) to enhance campaign visuals and engagement.

Qualifications

What You’Ll Bring:

• 3 years+ experience in CRM, lifecycle marketing, or marketing automation within a fast-paced, high-growth environment.
• Proven hands-on expertise with Salesforce Marketing Cloud (Journey Builder, Automation Studio, Email Studio, AMPScript).
• Strong ability to write and amend HTML/CSS for responsive templates and dynamic email content.
• Comfortable using AI-assisted tools to improve build efficiency, automate QA processes, troubleshoot errors and surface insights. 
• Collaborative and adaptable, with experience managing campaigns across multiple teams.
• Naturally curious and creative, with a data-driven approach to campaign optimisation.
• Nice to have: Salesforce Marketing Cloud Certification and familiarity with Photoshop, Illustrator or similar tools.

Additional Information

Additional Information

Lendi Group teams operate across Australia and the Philippines. Bringing together diverse expertise, innovative technology and a customer-first approach, our teams work seamlessly to simplify the property journey, helping Australians find, buy and own property with confidence.

We support our people in a variety of ways, but a few of the benefits that our people rave about include:

• A vibrant, relaxed, yet professional culture.
• Hybrid working arrangement designed to support work-life balance, while fostering meaningful connection and collaboration.
• A holistic wellbeing programs offering 24/7 support, including medical, mental health, and financial wellbeing services to enable our workforce to thrive at home and work.
• generous paid Parental Leave: we celebrate our growing Lendi Group family with 18-26 weeks leave for primary carers and up to 4 weeks for secondary carers.
• An additional week’s Loyalty Leave each year after reaching 3 years’ service.
• Wellness initiatives with a strong focus on psychological safety.

Our culture is guided by our three core values: We Are Stronger United; Act Like You Own It; and Keep Home Loans Human. These values are part of our DNA—helping us attract, engage, and grow the right talent while building best-in-class products. Together with our principles, they guide how we collaborate, support one another, and make decisions to drive progress with purpose.

We’re committed to fostering a diverse and inclusive community at Lendi Group. We believe that a team reflecting the world around us leads to greater innovation, stronger collaboration, and a more engaging workplace.

This is an opportunity to shape the future of a fast-growing, purpose-driven company that’s transforming the homeownership journey.

Ready to contribute to Lendi Group’s next chapter? Apply now and be part of something big!

#Lendigroup #Li-Gp2 #Li-Hybrid