Product Marketing Specialist (3-6 month FTC) - Healthcare

Company Description

Montu is Australia's largest healthtech business with a focus on alternative healthcare. Founded in 2019, it supports patients, doctors and pharmacies through its Alternaleaf clinic, offers accredited healthcare education to clinicians via its SAGED platform, and dispensing solutions to pharmacies across Australia through Leafio.

Montu is also the founding member of Cannabis Council Australia, a non-for-profit advocacy body that advances legislative change across the healthcare landscape. Our mission is to make alternative healthcare more affordable and accessible for the millions who could benefit.

Montu has been recognised as Australia’s fastest-growing tech company in the Deloitte TechFast 50 for two consecutive years (#1 in 2022 and 2023), achieving remarkable revenue growth of 26,000% and 9,000%. Named #1 on LinkedIn’s Top Startups Australia 2024, Montu has cemented its position as the largest business of its kind outside North America and continues to evolve on its journey.

This role is an Australia-based, fully work-from-home position, with access to co-working spaces in Sydney, Melbourne and Brisbane.

Job Description

Our Product Marketing Specialist will lead the development and execution of the GTM strategy for a healthcare tech product. This role sits at the intersection of strategy and execution, working closely with cross-functional teams including Product, B2C Marketing, Commercial and Sales.

The focus will be on engaging healthcare professionals (HCPs) through targeted go-to-market initiatives, opportunity sizing, journey mapping, messaging, and sales enablement. The ideal candidate combines strategic capability, commercial acumen, and hands-on marketing expertise, specifically in the HCP market.

Launch & Go-to-Market Strategy

• Lead the B2B marketing strategy for the prescriber-facing platform
• Identify, size, and prioritise market opportunities within the HCP segment.
• Map customer journeys and develop messaging frameworks tailored to HCP audiences.
• Develop sell-in strategies and supporting sales enablement tools.

Campaign Planning & Execution

• Translate strategic plans into actionable campaigns targeting HCPs.
• Create and manage content, promotional materials, and educational assets.
• Propose budgets to deliver impactful campaigns aligned with business objectives.
• Track campaign performance and refine initiatives based on insights and analytics.

Sales Enablement & Launch Support

• Develop tools, collateral, and messaging to support the sales team in educating and engaging HCPs.
• Ensure alignment between B2C DTC initiatives and the B2B HCP launch.
• Support field teams with tools and messaging to enhance engagement.

Stakeholder Engagement & Communication

• Partner closely with Product, Marketing, and Commercial to integrate insights and priorities into the B2B strategy.
• Work with creative teams and vendors to deliver high-quality assets and campaign deliverables.
• Facilitate alignment across teams to ensure smooth execution of launch plans.
• Work with Regulatory functions to ensure all outputs are compliant.

Market Insights & Reporting

• Track industry trends, competitor activity, and prescriber behaviour.
• Provide regular reports and insights to inform strategic decisions.
• Maintain up-to-date knowledge of regulatory requirements and ethical standards in healthcare marketing.

Qualifications

• Please Note: this is a 3-6 month contract, immediate availability preferred.
• Minimum of 5+ years experience in product/platform marketing
• Experience marketing to HCPs / clinical audiences would be ideal.
• Experience developing GTM strategies for digital products highly desirable.
• Strong strategic thinker coupled with the ability to execute. 
• Excellent written and verbal communication skills.
• Familiarity with TGA and Medicines Australia Code of Conduct would be a plus.

Additional Information

You'll be joining a high-performing, fast-paced team where your work drives meaningful impact in a leading tech company at the intersection of healthcare. We take pride in our driven and results-focused culture, where ambitious individuals can push the boundaries of innovation and contribute to better outcomes for Australians.

Other Benefits Include:

• Gaining access to SAGED courses and more through the Greenhouse learning platform, fostering continuous growth and development.
• Enjoying discounts with over 450 retailers through our Reward and Recognition platform.
• The freedom of a full-time, work-from-home role.
• Access to co-working spaces in Sydney, Melbourne, Brisbane, and select regional cities.
• Mental health support through our wellbeing platform, Unmind.
• Being part of one of the fastest-growing industries in Australia, improving the lives of hundreds of thousands of patients.

We are committed to facilitating a barrier-free recruitment process and work environment. If you require any accommodations, we welcome you to let us know so we can work with you to participate fully in our recruitment experience.

#Li-Nl1

#Li-Remote

We are committed to facilitating a barrier-free recruitment process and work environment. If you require any accommodations, we welcome you to let us know so we can work with you to participate fully in our recruitment experience.