Regional Employer CRM Lead

Company Description

SEEK operates market-leading online employment marketplaces, including Jobstreet and Jobsdb in Asia. SEEK has been helping people live more fulfilling and productive working lives and helping organisations succeed for over 25 years.

Founded and headquartered in Melbourne, Australia, SEEK has grown into a multinational technology company with over 3,300 employees and is listed on the Australian Securities Exchange.

SEEK’s presence spans Australia, New Zealand, Hong Kong, Indonesia, Malaysia, the Philippines, Singapore and Thailand. Additionally, SEEK has minority investments in employment marketplaces in China, South Korea and Bangladesh.

SEEK develops and applies innovative data and technology tools to facilitate high-quality matching and improve reliability of marketplace information.

In 2021, 2022, 2023 and 2024, SEEK was recognised as one of Australia’s Top Ten Places to Work in Technology in the AFR BOSS Best Places to Work awards. SEEK was also named a 5-Star Employer of Choice by HRD Asia in 2024 and won four accolades at TalentCorp’s Life at Work Awards 2023 in Malaysia.

The Role

As a Senior Marketing Associate at SEEK you'll be part of a fast-paced and supportive environment where you can make a real difference. You'll work on complex challenges that have a direct impact on people's lives, helping us evolve our business and reach new heights.

This role reports into the Marketing Manager – Customer Lifecycle. You will play a pivotal role in enhancing customer engagement for the B2B hirer segment across APAC. This role is responsible for solving key hirer pain points by designing multi-channel journey experiences (email and other social channels like whatsapp, Viber) using Salesforce Marketing Cloud and other platforms like Bird.com.

This is a regional role  which works closely with local country teams to support local market campaigns as well with cross-functional teams in regional business operations, Product and Commercial. 

The Team

The APAC Customer Engagement team has 14 members across three functions: Customer Engagement, Platform Operations and Planning. This team is part of the broader APAC Marketing function which has ~160 people across 8 markets. In this role you’ll contribute to wider marketing and cross-functional working groups. This role has no direct reports.  

Job Description

• Day-to-day management and execution (build, test and deploy) campaign activity (BAU/Mass/Solus and end to end Journey program) 
• Work closely with the Marketing Manager on the journey roadmap development
• Help develop and implement the customer journey strategy across our 8 APAC markets with a key focus on the hirer segment
• Develop and maintain strong working relationships with marketing colleagues and various business stakeholders to facilitate the implementation of effective campaign activity with the customer  front and centre and solving for their pain points and driving business objectives.
• Ability to use data insights to inform journey optimisations and proactively sharing those insights with stakeholders
• Manage the briefing process from start to end and work collaboratively with stakeholders, creative services team and our internal stakeholders in platform operations team to build automations to help accelerate and bring unified journeys across all our APAC markets to market
• Bring a problem-solving and proactive mindset to the team
• Day-to-day management and execution (build, test and deploy) campaign activity (BAU/Mass/Solus and end to end Journey program) 
• Work closely with the Marketing Manager on the journey roadmap development
• Help develop and implement the customer journey strategy across our 8 APAC markets with a key focus on the hirer segment
• Develop and maintain strong working relationships with marketing colleagues and various business stakeholders to facilitate the implementation of effective campaign activity with the customer  front and centre and solving for their pain points and driving business objectives.
• Ability to use data insights to inform journey optimisations and proactively sharing those insights with stakeholders
• Manage the briefing process from start to end and work collaboratively with stakeholders, creative services team and our internal stakeholders in platform operations team to build automations to help accelerate and bring unified journeys across all our APAC markets to market
• Bring a problem-solving and proactive mindset to the team

Qualifications

• Expertise in Salesforce and its Marketing Cloud modules
• 5+ years of experience in Enterprise Marketing automation software
• Expertise in creating complex customer journeys from end-to-end 
• Understanding of marketing principles (segmentation, journeys, programmatic and paid media, and site tagging)
• Demonstrable experience in managing projects, priorities and resources to deliver business outcomes
• Proven ability to communicate well with all areas and levels of an organisation
• Excellent numerical and analytical skills
• Strong problem-solving skills
• Experience with SQL (query studio module). HTML/CSS for email development and troubleshooting
• Expertise in Salesforce and its Marketing Cloud modules
• 5+ years of experience in Enterprise Marketing automation software
• Expertise in creating complex customer journeys from end-to-end 
• Understanding of marketing principles (segmentation, journeys, programmatic and paid media, and site tagging)
• Demonstrable experience in managing projects, priorities and resources to deliver business outcomes
• Proven ability to communicate well with all areas and levels of an organisation
• Excellent numerical and analytical skills
• Strong problem-solving skills
• Experience with SQL (query studio module). HTML/CSS for email development and troubleshooting

Other Qualifications, Skills, and Experience

• MarTech especially Google Analytics and CDP platforms
• Expertise in offer management and customer loyalty strategies  
• Understanding of Marketing reporting tools (Datorama, Tableau or Supermetrics) 
• Understanding of AMPscript, Javascript and other relevant coding languages will be desirable
• Vendor certification desired (Salesforce Marketing Cloud Certification preferred)
• Experience working with 3rd party vendors (app-exchange partners) to build custom flows using APIs to enable bi-directional data flow is desirable
• Demonstrable project management skills with knowledge of tools like Jira, Monday.com, Confluence is desirable.
• MarTech especially Google Analytics and CDP platforms
• Expertise in offer management and customer loyalty strategies  
• Understanding of Marketing reporting tools (Datorama, Tableau or Supermetrics) 
• Understanding of AMPscript, Javascript and other relevant coding languages will be desirable
• Vendor certification desired (Salesforce Marketing Cloud Certification preferred)
• Experience working with 3rd party vendors (app-exchange partners) to build custom flows using APIs to enable bi-directional data flow is desirable
• Demonstrable project management skills with knowledge of tools like Jira, Monday.com, Confluence is desirable.

Additional Information

At SEEK, we are passionate about fostering a culture of inclusion and wellbeing that embraces and values the diversity of our people. We are a purpose driven business that works with heart.

We know teams with diverse ideas, experiences and perspectives are more creative and are critical to ensuring effective delivery and innovating to enable our future success. As such, we welcome applications from people with a diverse group of backgrounds and life experiences, especially as they relate to gender, sexual identity, culture, faith, disability and life stages. If you have the skills, curiosity and an adaptable approach but don't meet every responsibility or qualification listed in this advertisement, please still get in touch with us.

SEEK is committed to operating sustainably and is preparing for the impacts of climate change and the transition to a low-carbon future, and is working to minimise its environmental impacts which includes a long-term emissions reduction target of net zero by FY2050