Media Director, Planning

Business Overview

Mediahub is one of the three major global media agencies within IPG Mediabrands with over 1000+ employees worldwide. We are an award-winning agency built for brands who are challenging and disrupting the status quo. Our organization is focused on challenging all facets of media in an environment of rapid change in order maximize our clients’ investments. We are challenging key fundamentals in the areas of audience creation, purpose, creativity, and digital platforms.

Named Media Agency of the Year by Adweek, Ad Age, and Campaign, Mediahub is powered by the buying and intelligence power of Magna Global and the data backbone of Acxiom.

Position Summary

Position Overview

As Director, Planning, you’ll support the vision and strategic plan for the account, ensuring success across Work Quality, Client Relationships, Financials, and Team Health. You’ll play a key role in planning and executing media strategies integral to their business success and launch industry-leading work that propels the business forward.

Responsibilities

• Understand client objectives and ensure translation into actionable and measurable media objectives, strategies, and plan KPIs.
• Manage and provide team leadership to the media plan process, including ideation formation, presentation, and implementation.
• Manage multiple campaigns at a time across multiple channels when needed.
• Manage the integration and partnership of internal cross functional SBU partners across client’s business as appropriate.
• Work with SBU partners to ensure strategic alignment with performance-based campaigns (Search/Social/Programmatic).
• Lead relationships with SBU’s, client agencies and internal teams to evaluate and select the right partners for investment.
• Work closely with strategy and analytics to identify appropriate data strategies to promote growth.
• Ensure plans deliver upon KPI’s by providing measurement touch bases throughout the campaigns.
• Ensure full budget utilization, tracking and stewardship across all reporting markets – based on client specific needs.
• Responsible and accountable to the implementation of media plan and deliverables, driving relationship with internal teams and partners including strategy, buying, analytics and SBUs
•  Experience with audience tools such as Comscore, MRI, Exact Target; creative/brand evaluation and tracking tools like Kantar Millward Brown, Nielsen Brand Effects; search tools like Adwords, Kenshoo; social tools like Crimson Hexagon, Netbase
• Familiarity with media mix modeling and other forms of regression-based ROI; A/B and multivariate test design
• Experience influencing a marketing strategy through the application and/or management of data driven, analytic solutions
• Ability to deliver compelling presentations and storytelling and command an audience / Seen as a partner and advisor by clients
• Demonstrated ability to run a team - solid planning, priority setting, time and project management skills; displays/instills a strong sense of commitment to high quality work
• Exhibits mature leadership - identifies team development opportunities and motivates individuals to a higher level of performance; displays empathy in difficult team situations and manages conflicts
• Team player - highly motivated and collaborative / leads by example
• Skilled at developing relationships across cross-functional teams / Sought out for advice/expertise by internal clients
• Aptitude for identifying new tools/partners that address emerging or challenging client needs desired
• Capable of providing thought leadership and IP and developing innovative analytic offerings desired

Required Skills & Experience

• Excellent written, verbal, and presentation skills
• High level of comfort presenting to all levels of clients and internal senior management
• Self-Starter, demonstrates initiative
• Ability to manage multiple projects simultaneously
• Thrives in fast paced environment; nimble, flexible, and solution-oriented
• Solid awareness of industry trends and planning/measurement models
• Ability to incorporate agency tools/practices/products

Desired Skills & Experience

• 6-8 years of experience within integrated planning; 3+ years as a people manager
• Collaborative mindset; effective at communicating across multiple departments (client, broadcast buying team, analytics team, OOH team, etc.)
• Prioritizes mentorship and career development of team
• Proven track record with client relations and growing existing business

We See You

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.  

We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.   

We See You at IPG Mediabrands. 

Wage And Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days. 

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award. 

The salary range for this position is posted below.  Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.   

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.  

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com.

About Ipg Mediabrands

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.  

Salary Range$140,000—$150,000 USD