Associate Marketing Director - GLP1

About Human Pharmaceutical Business
With global presence, Boehringer Ingelheim has industry-leading expertise in medicine research and development. We are constantly developing the next generation of medical breakthroughs and successfully delivering innovations to meet the medical needs of the patients we serve in the following key areas of interest: cardiovascular, respiratory, metabolic diseases, immunology, oncology and central nervous system. In the future, the company will launch new medicines or indications in therapeutic areas including CV & metabolism, respiratory, oncology, immunology, CNS and retinal health to meet the demand of Chinese patients. 

• Job description highlights:
• Generate deep patient & customer insights, competitive landscape and formulate respective launch strategy and operational plan in line with global & local guidance
• Drive market shaping and direct to patient campaign execution excellence and brand building to solidify brand positioning for pre-launch and launch preparation
• Collaborate with KEEs for strong engagement /endorsement and collect front line HCP insights to identify business opportunities and support business planning and brand SOV
• Collaborate with HAMA, Medicine, CE, CS, Comm and marketing peers for brand strategy development, direct to patient engagement and obesity related eco-system build-up
• Experience & capabilities required:
• AMD / SMM, 10 years MNC marketing experience, with more than 2 years GLP1 experience, diabetes / chronic disease / CKD preferred
• Proven record of pre-launch / launch experience, impactful campaign execution and strong KOL management
• Good knowhow on customer insight generation, direct to patient engagement & digital / social media engagement
• Self driven, committed and growth mindset, strong collaboration, customer focus
• Fluent in Mandarine and English
• Generate deep patient & customer insights, competitive landscape and formulate respective launch strategy and operational plan in line with global & local guidance
• Drive market shaping and direct to patient campaign execution excellence and brand building to solidify brand positioning for pre-launch and launch preparation
• Collaborate with KEEs for strong engagement /endorsement and collect front line HCP insights to identify business opportunities and support business planning and brand SOV
• Collaborate with HAMA, Medicine, CE, CS, Comm and marketing peers for brand strategy development, direct to patient engagement and obesity related eco-system build-up
• AMD / SMM, 10 years MNC marketing experience, with more than 2 years GLP1 experience, diabetes / chronic disease / CKD preferred
• Proven record of pre-launch / launch experience, impactful campaign execution and strong KOL management
• Good knowhow on customer insight generation, direct to patient engagement & digital / social media engagement
• Self driven, committed and growth mindset, strong collaboration, customer focus
• Fluent in Mandarine and English