Vice President, Marketing

As a member of the ShipBob Team, you will... 

• Grow with an Ownership Mindset: We champion continuous learning and proactive innovation. Team members are encouraged to identify challenges and take ownership of initiatives that drive merchant, company and personal growth. By tackling complex problems and exploring creative solutions, you won’t just follow a playbook, you’ll be actively building the future of ShipBob.
• Collaborate with Peers and Leaders Alike: ShipBob values collaboration and support, where team members and leaders alike are committed to helping each other succeed. We all set high standards and understand the importance of transparency at all levels. We’ve created an environment where trust, open communication, and mutual respect motivate our teams to reach new heights.
• Experience a High-Performance Culture and Clear Purpose: Our commitment to delivering results creates a goal-driven, high-performance culture where everyone is empowered to contribute to our mission with a clear understanding of their direct impact and accountability. We measure success in tangible ways, allowing each team member to see the positive outcomes of their work and celebrate shared victories.

Location: Remote in these states: AL, AZ, CA, CO, FL, GA, KS, KY, IA, ID, IL, IN, LA, MA, ME, MI, MN, MO, NC, NH, NJ, NV, NY, OH, OK, OR, PA, RI, SC, SD, TN, TX, UT, VA, VT, WA, WI 

Role Description:

The Vice President of Marketing will be a critical leader within ShipBob, responsible for building and executing a world-class marketing strategy that fuels revenue growth, elevates brand awareness, and positions ShipBob as the fulfillment platform of choice for ecommerce businesses of all sizes globally. 

ShipBob is at a pivotal inflection point—rapidly expanding up-market while continuing to deepen our leadership among SMBs. As a global logistics and fulfillment platform, we’re scaling with ambition, and the VP of Marketing will be a central force in shaping how our story connects with customers, from emerging brands to household names. The VP of Marketing will own the full marketing funnel, spearheading demand generation, influencing pipeline creation, and enhancing our brand perception to land larger, strategic brands.  

Success in this role requires a leader of leaders who can elevate the Marketing team while collaborating deeply with Sales, Partnerships, and other GTM leaders and Executives. This person must be equally comfortable pushing tactical execution and developing long-term brand strategy, with a deep understanding of analytics and a commitment to curiosity and continuous innovation. This role reports to the Chief Marketing Officer. 

What You'Ll Do:

• Leadership & Team Development 
• Build, manage, and develop a high-performing global Marketing team spanning demand generation, content, brand, SEO, social, marketing automation, product marketing and operations. 
• Cultivate a culture of curiosity, speed, and accountability- fostering experimentation and learning. 
• Partner closely with Sales, Partnerships, Product, Customer Success, and Revenue Operations to drive a unified go-to-market motion. 
• Full Funnel Marketing & Revenue Ownership 
• Own marketing-sourced and influenced pipeline targets across SMB and mid-market segments. 
• Run demand generation programs that drive measurable, attributable pipeline and closed-won revenue. 
• Build and refine attribution models and full-funnel reporting to connect marketing efforts to business outcomes. 
• Continuously mine signals from sales calls (e.g., Gong), support tickets, and prospect interactions to inform campaign targeting, messaging, and offer development. 
• Continuous Innovation & Adaptability 
• Own the creation, testing, and iteration of strategic messaging at scale across digital, email, social, and outbound campaigns. 
• Implement rigorous message testing frameworks to identify high-performing CTAs, value props, and offers based on real-time data. 
• Maintain a dynamic campaign dashboard that reflects ongoing performance, learnings, and iterations. 
• Brand Evolution & Market Positioning 
• Refine and evolve ShipBob’s brand positioning to resonate with larger, more complex merchants while reinforcing our dominance with SMBs. 
• Lead internal and external adoption of initiatives like “ShipBob Plus,” establishing category leadership and solution clarity. 
• Own brand health tracking and awareness measurement programs; regularly assess creative and narrative resonance. 
• Drive consistency across all customer touchpoints including AE messaging, sales enablement materials, and CS interactions. 
• Operational Excellence & Speed 
• Reduce time-to-launch for new campaigns, messaging pivots, landing pages, and co-marketing assets. 
• Implement agile marketing processes that allow for rapid response to market signals, competitive shifts, and customer feedback. 
• Leverage modern tools (e.g., Gong, 6sense) to drive precision targeting, enablement, and insight gathering. 
• Champion the adoption and testing of AI and automation tools to accelerate efficiency and creativity within the team. 
• Cross-Functional Collaboration & GTM Strategy 
• Serve as a strategic partner to GTM leadership to support pipeline creation, deal acceleration, and market expansion. 
• Collaborate with the Partnerships team to drive partner enablement, co-branded initiatives, and scalable channel campaigns. 
• Ensure strong alignment with AE and CS teams to drive funnel velocity and consistent brand experiences. 
• Collaborate closely with Sales to align on messaging, ensure consistent collateral, and support outbound motions. 
• Build, manage, and develop a high-performing global Marketing team spanning demand generation, content, brand, SEO, social, marketing automation, product marketing and operations. 
• Cultivate a culture of curiosity, speed, and accountability- fostering experimentation and learning. 
• Partner closely with Sales, Partnerships, Product, Customer Success, and Revenue Operations to drive a unified go-to-market motion. 
• Own marketing-sourced and influenced pipeline targets across SMB and mid-market segments. 
• Run demand generation programs that drive measurable, attributable pipeline and closed-won revenue. 
• Build and refine attribution models and full-funnel reporting to connect marketing efforts to business outcomes. 
• Continuously mine signals from sales calls (e.g., Gong), support tickets, and prospect interactions to inform campaign targeting, messaging, and offer development. 
• Own the creation, testing, and iteration of strategic messaging at scale across digital, email, social, and outbound campaigns. 
• Implement rigorous message testing frameworks to identify high-performing CTAs, value props, and offers based on real-time data. 
• Maintain a dynamic campaign dashboard that reflects ongoing performance, learnings, and iterations. 
• Refine and evolve ShipBob’s brand positioning to resonate with larger, more complex merchants while reinforcing our dominance with SMBs. 
• Lead internal and external adoption of initiatives like “ShipBob Plus,” establishing category leadership and solution clarity. 
• Own brand health tracking and awareness measurement programs; regularly assess creative and narrative resonance. 
• Drive consistency across all customer touchpoints including AE messaging, sales enablement materials, and CS interactions. 
• Reduce time-to-launch for new campaigns, messaging pivots, landing pages, and co-marketing assets. 
• Implement agile marketing processes that allow for rapid response to market signals, competitive shifts, and customer feedback. 
• Leverage modern tools (e.g., Gong, 6sense) to drive precision targeting, enablement, and insight gathering. 
• Champion the adoption and testing of AI and automation tools to accelerate efficiency and creativity within the team. 
• Serve as a strategic partner to GTM leadership to support pipeline creation, deal acceleration, and market expansion. 
• Collaborate with the Partnerships team to drive partner enablement, co-branded initiatives, and scalable channel campaigns. 
• Ensure strong alignment with AE and CS teams to drive funnel velocity and consistent brand experiences. 
• Collaborate closely with Sales to align on messaging, ensure consistent collateral, and support outbound motions. 

What you'll bring to the table: 

• Leadership experience: 12+ years of progressive B2B marketing leadership, including 3+ years in a VP or equivalent role leading global teams. 
• Full Funnel Mastery: Deep understanding of marketing analytics, measurement frameworks, and attribution models spanning brand and demand marketing. Proven expertise in running high-impact campaigns tied directly to pipeline and revenue metrics. 
• Brand Expertise: Experience evolving brand positioning and elevating awareness as a company moves up-market. 
• Cross-Functional Operator: Solid history of collaborating with Sales, Partnerships, and Product teams to drive a unified GTM strategy. 
• Growth Mindset & Curiosity: Highly curious and adaptable; comfortable testing new marketing tactics while applying sound fundamentals. 
• Business Acumen: Ability to connect marketing activity directly to revenue outcomes and customer success. 
• Industry Savvy: Prior experience in ecommerce, SaaS, logistics, or related industries is highly preferred. 

Perks & Benefits:

• Medical, Dental, Vision & Basic Life Insurance 
• Paid Maternity/Parental Leave Program 
• Flexible Time Off Program 
• Paid Sick Leave  
• Floating Holidays (2 days/year) 
• Wellness Days (1 day/quarter) 
• 401K Match  
• Comprehensive Benefits Package >>> https://www.shipbob.com/careers/ 
• See Our High-Performing Culture >>> Check us out on Instagram (@lifeatshipbob)

ShipBob believes in transparency while providing a competitive total compensation package with a pay for performance approach. The full base pay range for this position in our compensation architecture is $199,425 - $332,375. In addition to base salary, this role includes the opportunity to be eligible for participation in the Company's discretionary bonus plan based on Company's plans and in accordance with Company’s policies. 

We recognize that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying. Diversity of experience and skills combined with passion is a key to innovation and excellence; therefore, we encourage people from all backgrounds to apply to our positions. 

About You:

The work we do at ShipBob is both challenging and rigorous, which means our environment isn’t the right fit for everyone, and that’s okay. We welcome energetic high performers who thrive in a dynamic, collaborative, results-driven environment. We value individuals who embrace accountability and humility, push boundaries, and are motivated by challenging work. Every team member, no matter their role or tenure, is expected to roll up their sleeves and tackle the complex problems we face in today’s global supply chain. 

Learn more about our core values and how we perform at a high level in our day-to-day work on our Culture page (https://www.shipbob.com/careers/culture/).

About Us:

ShipBob is a leading global supply chain and fulfillment technology platform designed for SMB and Mid-Market ecommerce merchants to provide them access to best-in-class capabilities and to deliver a delightful shopper experience. Merchants can outsource their entire fulfillment operations, utilize ShipBob’s proprietary warehouse management system for in-house fulfillment, or take advantage of a hybrid solution across ShipBob’s dozens of fulfillment center network in the United States, Canada, United Kingdom, Europe, and Australia. ShipBob is backed by leading investors like Menlo Ventures, Bain Capital Ventures, Hyde Park Venture Partners, and SoftBank Vision Fund 2, and is one of the fastest-growing tech companies headquartered in Chicago. 

ShipBob provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. 
 
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.