Product Marketing Manager

As a family-owned and operated company, we feel a special obligation to the employees who comprise our Taco family.  We are committed to offering employees access to the tools necessary to live long and productive lives. We strive to instill in all of our employees:

• A positive mental attitude that helps us to be a leader in the industry
• A commitment to building strong relationships, both inside and outside the organization
• A desire to learn, grow, and contribute to moving our strategy forward
• A need to create and to innovate
• Employment Type: Regular Full-Time

Shift: 1st Shift

Work Status: Hybrid

Position Summary

The Product Marketing Manager will lead the go-to-market strategy, positioning, and promotion of HVAC and plumbing products and solutions. This role ensures our products address customer needs, meet industry standards, and stand out in a competitive marketplace. Serving as the connection between product management, engineering, sales, and marketing, the Product Marketing Manager develops and executes launch plans, creates technical and sales content, and champions the customer voice to drive product adoption and growth. 

Measures Of Success:

• On-time, successful product launches that meet defined revenue and adoption goals.
• Development of clear, differentiated messaging and collateral that resonate with HVAC and plumbing customers, contractors, and distributors.
• Positive feedback from sales teams and distributors on the quality and usability of sales enablement tools.
• Growth in product sales and market share within target HVAC and plumbing segments.
• Increased adoption of newly launched products within 12–18 months. 

Responsibilities

Responsibilities include but are not limited to: 

• Develop product positioning and messaging that highlight the performance, energy efficiency, and sustainability benefits of HVAC and plumbing products and solutions.
• Plan and manage go-to-market strategies for new and existing product lines, ensuring alignment across marketing, sales, and product development.
• Conduct market research on HVAC and plumbing industry trends, competitors, and customer needs to inform strategy and identify growth opportunities.
• Create and maintain product collateral including technical datasheets, specification guides, case studies, training materials, and digital content.
• Partner with sales teams and distributors to provide product training, sales enablement tools, reward programs, and competitive insights to increase market share.
• Collaborate with product portfolio management and engineering to influence product roadmaps, ensuring alignment with customer requirements, regulatory compliance, and sustainability standards.
• Attend trade shows, industry events, and webinars, representing the company as a subject matter expert highlighting features and benefits of the products.
• Monitor product performance, customer adoption, and market feedback to optimize marketing strategies and drive continuous improvement.
• Create, monitor and report out on data and analytics of product performance in the marketplace. 

Qualifications

Required:

• Bachelor’s degree in Marketing, Business, Engineering, or related field (MBA or HVAC and plumbing technical certification a plus).
• 9+ years of experience in product marketing, product management, or technical marketing within HVAC and plumbing or a related manufacturing industry.
• Strong understanding of HVAC and plumbing systems, applications, and industry regulations/standards.
• Proven success in developing go-to-market strategies and leading product launches.
• Excellent communication, presentation, and technical writing skills.
• Ability to translate technical features into customer-focused value propositions.
• Experience collaborating with cross-functional teams in a fast-paced environment.
• Experience working with HVAC and plumbing distribution networks, contractors, engineers, and specifying professionals.
• Background in B2B manufacturing environments with complex sales cycles.
• Familiarity with sustainability, energy efficiency standards, and green building certifications (e.g., LEED, ENERGY STAR).
• Travel up to 10–20% of the time for trade shows, product training, sales support and industry events (domestic and occasional international). 

Preferred:

• Hands-on experience creating marketing plans, battle bags, and sales enablement tools for technical products.
• Digital marketing expertise, including SEO/SEM, content marketing, and analytics.
• Prior success supporting global product launches and coordinating with international teams.
• Experience with Asana project management software 

Work Environment

This position works primarily in an office environment using computers and technology. Verbal and auditory capability are required. Occasional exposure in production plant where large equipment and noise are prevalent. Safety gear is required in these areas. 

This position may work from home up to 2X/week if performance is in good standing.  The hybrid schedule may begin following the first 90 days and after the Director has approved the appropriate level of job knowledge and performance

Management

This position has no direct reports:

Benefits

With nearly 1,000 people working at Taco worldwide, each with their own story, you will discover a sense of community and diverse, intelligent colleagues who help us innovate, create and explore.

Taco employees benefit from a company that:

• Provides competitive salaries and benefits
• Offers tuition reimbursement, career development, and on-site training programs in our learning center
• Believes in sharing profits with its employees
• Is mindful about family, health and well-being
• Fosters conditions that allow people and communities to reach their full potential
• Embraces and celebrates diversity

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