Senior Manager, Sales Strategy & Operations, Tour Operations

About Fora

Fora is the modern travel agency, redefining what it means to be a travel advisor in today’s world. We’re a next-generation platform that provides a comprehensive, business-in-a-box solution—combining cutting-edge technology, personalized training, a vibrant community, and exclusive industry partnerships—all designed to empower anyone with a passion for travel to turn that passion into a thriving business. Whether you're a travel enthusiast or an experienced professional, Fora equips you with everything needed to launch and scale a successful travel advisory business, making it the ultimate way to align work with your lifestyle.

At the heart of Fora is our mission: to power the next generation of travel entrepreneurs to transform their love for travel into a fulfilling full-time or part-time career, offering unparalleled flexibility, autonomy, and support. We believe that everyone, from seasoned travel professionals to first-time entrepreneurs, can build a career that’s both profitable and aligned with their passions.

Our platform combines innovative technology with the human touch, offering:

• Best-in-class training programs to help agents develop expert knowledge, no matter their starting point.
• A powerful suite of tools for booking, client management, and marketing, ensuring agents can focus on delivering exceptional travel experiences.
• Access to an engaged community of fellow advisors, fostering collaboration, support, and shared learning.
• Exclusive partnerships with top travel brands, providing access to competitive rates, perks, and experiences that elevate advisors’ offerings.

Since our founding in 2021 by experienced travel entrepreneurs Henley Vazquez, Jake Peters, and Evan Frank, Fora has experienced rapid growth, expanding to a team of 130+ full-time employees based in downtown New York City. Earlier this year, we announced our $60 million Series B and C investment rounds, led by Thrive Capital and Insight Partners, with participation by previous investors including Forerunner and Heartcore Capital. This funding represents a vote of confidence in the enduring power of entrepreneurship, and secures our ability to build a category-defining travel brand. We have a vision for the future that leverages the best of humans and the best of technology to create the first truly unified platform for all travel needs - from staycation to the safari. 

We're proud of the recognition we've received, including:

• LinkedIn’s Top Startups List 2024
• Fast Company’s Most Innovative Companies 2025 and 2023
• Built In 2025 Best Places to Work
• And several "top agency" awards from our fantastic partners including Virtuoso, IHG, Four Seasons, and more

Fora is a mission-driven company that believes in the power of entrepreneurship, community, and passion. As we continue to grow, we are looking for more talented and like-minded individuals to join our team - people who are excited about transforming the travel space and helping us scale our vision globally.

About The Role

The Tour Operations team is one of Fora’s highest-visibility, fastest-growing verticals, partnering with Fora Advisors to design and book travel to some of the world’s most sought-after destinations. We’re reimagining how travel is sold and supported — combining the high-touch service of a destination specialist with the scale and technology of a modern platform.

We’re looking for a Senior Manager, Sales Strategy & Operations to optimize, manage, and scale our deal pipeline for Fora’s Tour Operations brands, starting with Ichigo — our Japan-focused tour operator. You’ll act as the connective tissue between sales execution and operational excellence, owning the end-to-end deal process: forecasting, reporting, SLAs, workflow optimization, and performance management.

This is a high-impact role on one of Fora’s top strategic priorities, where you’ll shape how revenue is delivered and see the results of your work in real time.

As the first hire dedicated exclusively to sales strategy and operations, you’ll be laying the foundation for a scalable sales engine. This role is perfect for someone energized by operational excellence, motivated by metrics, and excited to help build something new.

Key Responsibilities

Sales Operations & Forecasting

• Manage the sales pipeline and forecasting for our Tour Operations brands; ensuring full visibility into deal status and conversion metrics.
• Identify, scope, and deliver on strategic projects to improve deal conversion and pipeline efficiency.
• Support Tour Operations’ strategic operating rhythm, including managing GMV OKRs and driving annual/quarterly forecasting and planning.

Process, Enablement & Efficiency

• Define, implement, and enforce SLAs across the team to ensure consistent responsiveness and delivery.
• Build scalable workflows between onshore and offshore teams to improve productivity and accountability.
• Design training, playbooks, and materials that make sales faster, sharper, and more consistent.
• Enable the Bookings team with dashboards, reports, and insights to drive performance.
• Act as the HubSpot owner for Tour Operations — ensuring the system reflects accurate data, supports deal visibility, and evolves with business needs.

Leadership & Collaboration

• Lead through influence across a cross-functional team (sales, ops, finance, product support).
• Coach and motivate team members to meet or exceed targets.
• Step in as a player-coach to join advisor calls and assist in closing deals when necessary.

Requirements

• 5–8 years of experience in Sales Operations, Revenue Operations, or Sales Management, ideally in a fast-growing environment.
• Proven track record of managing and optimizing pipelines, enforcing SLAs, and delivering actionable reporting.
• Experience with CRM tools like HubSpot.
• Strong analytical background: skilled in process design, data analysis, reporting and forecasting.
• Exceptional communication and executive presence; able to switch seamlessly between operational oversight and advisor-facing conversations.
• Highly organized and detail-oriented, with excellent pipeline management and follow-through.
• Self-starter who is eager to learn, adaptable in fast-paced environments, and motivated by operational excellence.
• Based in NYC or willing to relocate

Strongly Preferred

• Experience managing or supporting a sales team preferred but not required

Compensation

Compensation for this role varies based on experience, with an indicative range of $100K–$150K base salary + bonus + equity. Final compensation will depend on the level at which the candidate is hired, as we are considering multiple levels for this role.

Other Benefits Include:

• Unlimited vacation
• Health Insurance (including an option completely covered by Fora HQ)
• Dental & Vision Insurance
• Wellhub Memberships
• 401k plan with company match
• Commuter Benefits
• Supplemental Life Insurance
• Stock Options

This role is based in our beautiful New York City office (Tribeca/Fidi) with lots of natural light and great views. 

Our Values

We’re forging our own path

Fora has always been about driving change within the industry. We’re not interested in maintaining the status quo. 

We’Re Stronger Together

Community is our cornerstone and collective power is our strength. We believe we can all go further when we operate together, using our combined leverage to unlock better opportunities and outcomes for our advisors, partners, and travelers.

We believe in technology

We believe technology is an answer to some of the most fundamental challenges the travel industry faces. We believe advancements in AI, bold investments in our platforms, and a world-class data infrastructure will transform the work of our advisors and our partners, while creating better travel experiences for travelers.

We’re here to serve

We operate in service of our community and believe that when they’re empowered to focus on what they do best, we all win. It’s why we relentlessly advocate for our advisors and prioritize their best interest every step of the way.

We Mean Business

Fora is equal parts fun, meaningful work and serious travel business. We’re unlocking opportunities for thousands of travel entrepreneurs, delivering a stream of high-quality guests at scale for our partners, and providing a superior travel experience for our travelers. It’s a better equation for the future of our industry.

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Work Authorization

You must have authorization to work in the United States. Fora is unable to assist applicants with obtaining work authorization.

Equal Opportunity

Fora is committed to an equitable hiring process and an inclusive work environment. BIPOC and traditionally underrepresented candidates are strongly encouraged to apply. We will not discriminate and will take action to ensure against discrimination in employment, recruitment, advertisements for employment, compensation, termination, upgrading, promotions, and other conditions of employment against any employee or job applicant on the bases of race, color, gender, national origin, age, religion, creed, disability, veteran's status, sexual orientation, gender identity, gender expression or any other characteristic protected by law.