Data Scientist - Digital

Company Description

Job Description

Our Global Data & Analytics (D&A) team is the hub of harvesting and analyzing data to drive strategic business decisions across our brands. By collaborating with partners throughout the organization, associates on our D&A team provide recommendations that allow our teams to push boundaries and stay at the forefront of retail trends

We seek a Data Scientist with a strong focus on digital transformation and Gen AI initiatives. This role will leverage advanced statistical modeling, machine learning and Gen AI techniques to enhance product discovery, personalization and customer experience across our digital channels, which includes but is not limited to product recommendations, intelligent sorting, semantic search and agentic AI solutions. The successful candidate will monetize clickstream and customer data for personalized messaging, conduct deep customer analyses, optimize omni-channel sales, and develop robust modeling and segmentation approaches for diverse digital workstreams. You will partner closely with Digital and Decision Analytics teams to support advanced analytics needs, shaping a holistic view of the business and elevating every aspect of the customer journey, from front-end web and store experience to order fulfillment and customer service.

What Will You Be Doing? 

Machine Learning & Gen AI

• Design and implement innovative machine learning and Gen AI solution for product and content discovery, personalization and customer engagement.
• Develop and deploy generative AI solutions (e.g., language and vision models, agentic AI) to enhance and automate digital experiences.
• Build predictive models (propensity, lifetime value, customer affinity, churn, etc.) and recommender systems tailored for e-commerce.
• Apply advanced modeling techniques, including classification, generalized linear models, decision trees, time series forecasting, clustering, survival analysis, deep learning, and transformer-based architectures.
• Integrate new data sources (internal and external) and modalities (clickstream, text, images, audio) into ML and Gen AI pipelines.
• Identify and capitalize on opportunities to increase conversion rates, reduce costs, and drive revenue through data-driven solutions.

Digital Analytics Ecosystem

• Serve as an advanced analytics subject matter expert (SME) for the broader analytics team.
• Identify cross-channel and cross-platform optimization opportunities for customer, product, market, promotions, and pricing strategies.
• Champion data-informed decision-making and proactively seek innovative ways to leverage data and analytics.
• Ensure data integrity and a single source of truth; collaborate with Data Engineers to develop scalable solutions.
• Stay abreast of emerging trends in Gen AI, ML, and digital analytics, and share best practices with the team.

What Do You Need To Bring? 

• Bachelor's Degree or related experience
• Proficiency in SQL, Python, and R; familiarity with big data platforms, cloud-based ML/AI services, and MLOps best practices. Experience with Databricks and MLflow is preferred.
• Experience using foundational text/vision/multimodal models, finetuning foundational models and familiarity with generative AI frameworks (e.g., Hugging Face, Google Vertex AI, Azure AI foundry, Lang chain) is highly desirable.
• Strong communication skills, with the ability to explain complex technical concepts to both technical and business audiences
• Highly motivated/self-starter with a sense of ownership, willingness to learn, and desire to succeed.
• Commitment to continuous learning and professional growth in the rapidly evolving field of digital and Gen AI analytics.
• Must perform well in high pressure situations, balance competing priorities, and demonstrate the ability to work without direct supervision.

Our Company

Abercrombie & Fitch Co. is a global, digitally led omnichannel specialty retailer of apparel and accessories catering to kids through millennials with assortments curated for their specific lifestyle needs. 

The company operates a family of brands, including Abercrombie & Fitch, YPB, abercrombie kids, Hollister and Gilly Hicks, each sharing a commitment to offer products of enduring quality and exceptional comfort that support global customers on their journey to being and becoming who they are. Abercrombie & Fitch Co. operates over 750 stores under these brands across North America, Europe, Asia and the Middle East, as well as the e-commerce sites abercrombie.com, abercrombiekids.com, and hollisterco.com. 

At Abercrombie & Fitch Co., we lead with purpose and always put our people first. We’re proud to offer equitable compensation and benefits, including flexibility and competitive Paid Time Off, as well as education and engagement events, including various Associate Resource Groups, volunteer opportunities and additional time off to give back to our global communities.  

Benefits & Perks

As an Abercrombie & Fitch Co. (A&F Co.) associate, you’ll be eligible to participate in a variety of benefit programs designed to fit you and your lifestyle. A&F Co. is committed to providing competitive and comprehensive benefits that align with our company’s culture and values, but most importantly – with you! We also provide competitive incentives to reward the commitment our associates have for moving our global business forward:  

• Incentive bonus program
• 401(K) savings plan with company match
• Annual companywide review process 
• Flexible spending accounts 
• Medical, dental and vision insurance 
• Life and disability insurance 
• Associate assistance program 
• Paid parental and adoption leave 
• Access to fertility and adoption benefits through Carrot 
• Access to mental health and wellness app, Headspace
• Paid Caregiver Leave
• Mobile Stipend
• Paid time off and one paid volunteer day per year, allowing you to give back to your community 
• Work from anywhere (Mondays and Fridays are “work from anywhere” days for most roles and six work from anywhere weeks per year) 
• Seven associate wellness half days per year 
• Merchandise discount on all of our brands 
• Opportunities for career advancement, we believe in promoting from within 
• Access to multiple Associate Resource Groups 
• Global team of people who will celebrate you for being YOU! 

Additional Information

ABERCROMBIE & FITCH CO. IS AN EQUAL OPPORTUNITY EMPLOYER

This role allows for remote work across the U.S.. Therefore, in states and cities that require the hourly or salary compensation or pay range to be included in a job posting, the recruiting pay range for this position is $75,000 - $85,000. Factors that may be used to determine your actual salary may include your specific skills, your years of experience, your work location, comparison to other employees in similar or related roles, or market demands. The range may be modified in the future.