Director, Product Marketing - Loyalty

The Company

PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy. 

We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers.

We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards.  Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade. 

Our beliefs are the foundation for how we conduct business every day.  We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities.

Job Summary:

This job establishes overall business strategy for product marketing, influencing executive-level decision-making through strategic insights. They collaborate with product development teams to ensure alignment with market needs and drive product awareness through effective communication.
This role involves monitoring market trends to adjust strategies, ensuring that products resonate with target audiences and achieve business objectives.

Job Description:

Essential Responsibilities:

• Develop insights and conduct market analysis to inform product strategy and positioning
• Create and refine value proposition narratives tailored to market segments
• Monitor and analyze competition to identify opportunities and threats
• Collect and validate customer feedback to guide product development
• Lead early detection and resolution of customer issues to improve satisfaction
• Oversee performance tracking through instrumentation and dashboarding
• Translate insights into actionable recommendations for product enhancements
• Drive the execution of key initiatives and go-to-market strategies
• Collaborate with cross-functional teams to deliver impactful merchant solutions
• Lead regional product marketing initiatives to align with business objectives

Expected Qualifications:

• Minimum of 15 years of relevant work experience and a Bachelor's degree or equivalent experience.

Preferred Qualification:

• Functional Strategy & Direction: Develop comprehensive loyalty product marketing strategy that translates into operational plans across multiple markets. Establish long-range strategic plans and measurable goals for the loyalty product marketing team.
• Team Leadership & Organization: Lead and develop a team of Senior Managers and Product Marketing Managers. Build team processes for scaling across markets and prepare talent for future leadership roles.
• Product Positioning & Strategy: Develop clear, differentiated positioning for PayPal's loyalty offerings, grounded in deep customer insight and competitive analysis. Drive product vision and influence roadmap decisions across PayPal's loyalty portfolio.
• Customer & Market Insights: Partner with Insights and Analytics teams to identify adoption drivers, unmet needs, and market trends shaping subscription and loyalty engagement.
• Cross-Functional Leadership: Work closely with Product, Commercial, Design, and Consumer Insights to align on product vision, roadmap, and market needs. Serve as senior advisor to executive stakeholders on loyalty strategy and performance.
• Go-to-Market Strategy: Lead the end-to-end go-to-market strategy for loyalty products including product launches, feature updates, and ongoing product marketing campaigns to drive awareness, consideration, adoption, and growth across multiple markets.
• Market Expansion Leadership: Lead complex market expansion projects, developing localization strategies and adapting customer approaches for international markets.
• Performance & Optimization: Define key performance indicators (KPIs) and measure the success of product marketing initiatives. Use data-driven insights to optimize product positioning and campaigns and inform future product marketing strategies. Lead post-mortem analyses and learning agendas.
• Creative Excellence: Work with Marketing and Creative counterparts to uphold creative excellence and consistent voice of consumer throughout campaigns.
• Stakeholder Management: Effectively engage senior stakeholders across the company, providing strategic updates and recommendations while quickly escalating and resolving complex challenges.

Required Qualifications

• 15+ years of product marketing experience with 6+ years in management roles leading teams and complex initiatives
• Deep loyalty or subscription program expertise with proven track record scaling loyalty, subscription services, retention, or membership programs across multiple markets
• Strong strategic product marketing experience with demonstrated ability to influence product roadmap through customer insights, competitive intelligence, and market research
• Full product lifecycle experience with demonstrated success from product ideation and development through launch, growth, and optimization phases across multiple markets
• Team leadership and development skills with proven ability to build and manage high-performing product marketing teams including Senior Managers and individual contributors
• Strategic thinking and execution with experience developing long-range plans, establishing measurable goals, and influencing senior stakeholders to drive business alignment
• Customer segmentation expertise with proven ability to identify different customer groups and develop targeted product marketing strategies for each segment
• International product marketing experience with understanding of market expansion, localization needs, and adapting customer approaches for different markets
• Complex program management skills for coordinating multi-market initiatives and cross-functional strategic projects
• Strong technology and data skills with ability to drive adoption of new tools and make decisions based on data analysis

Preferred Qualifications

• MBA or advanced degree in Marketing/Business
• Experience with emerging markets or new geographic expansion
• Experience in fintech, payments, or financial services

Subsidiary:

PayPal

Travel Percent:

0

-

PayPal is committed to fair and equitable compensation practices.

Actual Compensation is based on various factors including but not limited to work location, and relevant skills and experience.

The total compensation for this practice may include an annual performance bonus (or other incentive compensation, as applicable), equity, and medical, dental, vision, and other benefits. For more information, visit https://www.paypalbenefits.com.

The US national annual pay range for this role is $152,500 to $262,350

PayPal does not charge candidates any fees for courses, applications, resume reviews, interviews, background checks, or onboarding. Any such request is a red flag and likely part of a scam. To learn more about how to identify and avoid recruitment fraud please visit https://careers.pypl.com/contact-us.

For the majority of employees, PayPal's balanced hybrid work model offers 3 days in the office for effective in-person collaboration and 2 days at your choice of either the PayPal office or your home workspace, ensuring that you equally have the benefits and conveniences of both locations.

Our Benefits:

At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset—you. That’s why we offer benefits to help you thrive in every stage of life. We champion your financial, physical, and mental health by offering valuable benefits and resources to help you care for the whole you.

We have great benefits including a flexible work environment, employee shares options, health and life insurance and more. To learn more about our benefits please visit https://www.paypalbenefits.com.

Who We Are:

Click Here to learn more about our culture and community.

Commitment to Diversity and Inclusion 

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law.  In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities.  If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at paypalglobaltalentacquisition@paypal.com.

Belonging At Paypal:

Our employees are central to advancing our mission, and we strive to create an environment where everyone can do their best work with a sense of purpose and belonging. Belonging at PayPal means creating a workplace with a sense of acceptance and security where all employees feel included and valued. We are proud to have a diverse workforce reflective of the merchants, consumers, and communities that we serve, and we continue to take tangible actions to cultivate inclusivity and belonging at PayPal.

Any general requests for consideration of your skills, please Join our Talent Community.

We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates. Please don’t hesitate to apply.