User Researcher

Job Description

At the LEGO Group, we’re building more than just bricks — we’re building connected, joyful, and imaginative digital experiences that meet the evolving needs of shoppers and LEGO fans around the world. 
 

As a User Researcher, you’ll play a key role in helping us understand the deeper needs, motivations, and behaviours of our consumers — not just how they shop today, but what they’ll need tomorrow. Your work will help us explore and define future opportunities, identify unmet needs, and support the design of innovative

experiences across our digital ecosystem — including LEGO.com, the LEGO Insiders app, our in-store digital touchpoints, loyalty programs, and more. 

We're pleased to share that we offer a hybrid working week arrangement called Best of Both, requiring 3 days in the office location in Copenhagen and 2 days from home.  

No relocation assistance is offered for this position.  

The closing date for all applications will be Wednesday 22nd October 2025. 

Internal skyline: Lead Professional 

Core Responsibilities

In this role, you’ll work closely with our small but mighty team of user researchers and service designers to: 

• Support early-stage, exploratory research that uncovers emerging shopper needs, pain points, and desires — often before there's a defined product. 
• Help identify and frame opportunities for innovation by translating human insights into actionable problem spaces and strategic direction. 
• Assist with qualitative and quantitative research across a wide range of digital experiences — from ecommerce to loyalty to in-store digital experiences. 
• Collaborate with product managers, designers, engineers, and other partners to ensure the voice of the consumer is embedded in product vision and decision-making. 
• Help synthesize insights into compelling narratives that drive alignment and action across teams. 
• Support the development of research tools, templates, and insight repositories to scale our impact and knowledge sharing. 

Do you have what it takes. 

• Some practical exposure to user research methods (this might come from internships, school/university projects, or your first professional role). 
• A foundational understanding of human-centred design and UX principles. 
• Strong communication and collaboration skills — you're a good listener, clear communicator, and great teammate. 
• A proactive, can-do attitude with a desire to grow your skills and make an impact. 
• Bonus: experience or interest in working on consumer-facing digital products, especially in ecommerce, loyalty, or retail environments. 

#Li-Md1

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

• Just imagine building your dream career.
• Then make it real.
• Join the LEGO® team today.