Manager / Senior Manager - Channel Marketing

Eastspring is a global asset manager with Asia at its core. We create a culture in which diversity is celebrated and inclusion assured, for our colleagues, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and in exchange, we support our people's career ambitions. We pledge to make Eastspring a place where you can Connect, Grow and Succeed.

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Key Accountabilities

• Develop and implement in close collaboration with the respective sales and products teams the marketing strategy for Singapore retail, life, and institutional segments to win new and retain existing business.
• Collaborate with Singapore-based shared resources to plan and execute product campaigns, co-branded marketing initiatives, and both small- and large-scale client events that drive ongoing engagement.
• Work with investment content and digital marketing teams to syndicate macro views and thought leadership across relevant channels, maximising reach and resonance with target audiences.
• Collaborate with investment content and digital marketing teams to help syndicate our macro views and thought leadership content to maximise reach and impact with our target audiences.
• Coordinate with internal teams to manage digital touchpoints - including website, SEO, eDMs, CRM, and social media - to build awareness and interest in our key strategies and products.
• Ensure that all materials and advertising assets are compliant with local regulations.
• Track and analyse the effectiveness of marketing initiatives, applying data-driven insights to continuously improve outcomes.
• Monitor and analyse competitors’ marketing strategies, campaigns and tactics to build a repository of best practices and inform future planning.
• Contribute to the planning and delivery of regional marketing initiatives, ensuring alignment with broader brand and business objectives.
• Help to source for quality and unique premiums and manage the production and inventory process effectively.

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Experience / Qualifications

• At least 5 years of experience in the financial services business in marketing, or product communication.
• University degree in Business, Marketing, Banking, Finance or equivalent.
• Strong verbal communication skills, able to communicate with people from different levels.
• Good knowledge of the full range of marketing disciplines such as advertising, digital, social media, events and literature.
• Able to work independently, excellent organisational skills and attention to detail.
• Able to manage and prioritise multiple projects to meet deadlines.

Attributes

• Self-starter with the ability to use your own initiative and work independently.
• Excellent team player who can build strong relationships through effective communication.
• You should be highly motivated and able to manage multiple projects within strict deadlines.
• Strong analytical and problem-solving skills coupled with a hands-on implementation mentality.
• Creative, detail-oriented and collaborative.

Eastspring is an equal opportunity employer.  We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.