Manager - M&C (Business Campaign & Analytics)

If you are looking to excel and make a difference, take a closer look at us…

Campaign Execution & Management:

• Develop, build, and deploy multi-channel customer lifecycle campaigns (e.g., email, in-app messages, push notifications, SMS) using marketing automation platforms.
• Manage campaign calendars, ensure timely delivery and accuracy
• Set up A/B tests for subject lines, content, calls-to-action, and send times to optimize campaign performance.
• Segment customer audiences accurately based on behavioral data, demographics, and lifecycle stage.

Customer Journey Optimization:

• Support the Head of Customer Lifecycle in mapping customer journeys and identifying opportunities for personalization and automation.
• Implement improvements to onboarding flows, activation series, re-engagement campaigns, and win-back programs.
• Monitor customer behavior data to identify patterns and suggest proactive interventions to improve engagement and reduce churn.

Performance Monitoring & Reporting:

• Track, analyze, and report on campaign performance metrics (e.g., open rates, click-through rates, conversion rates, churn rates, engagement levels).
• Provide regular insights and recommendations to the Head of Customer Lifecycle for campaign optimization and strategy refinement.
• Contribute to the development of customer lifecycle dashboards.

Data & System Management:

• Ensure data integrity and accuracy within CRM and marketing automation platforms.
• Assist in troubleshooting issues related to campaign deployment or data flow.
• Stay updated on platform features and best practices to maximize tool utilization.

Job Requirements

• Experience in customer lifecycle marketing, email marketing, CRM, or a similar digital marketing role.
• Hands-on experience with at least one major marketing automation platform (e.g., Salesforce Marketing Cloud, CI360).
• Proficiency in data analysis and experience using analytics tools to derive actionable insights
• Familiarity with customer segmentation techniques and personalization strategies.
• Excellent written and verbal communication skills in English
• Strong attention to detail, highly organized, and ability to manage multiple projects simultaneously.
• Proactive, self-motivated, and a team player with a customer-centric mindset.

About Hong Leong Bank

We are a leading financial institution in Malaysia backed by a century of entrepreneurial heritage. Providing comprehensive financial services guided by a Digital-at-the-Core ethos has earned us industry recognition and accolades for our innovative approach in making banking simpler and more effortless for our customers. Our digital and physical offerings span across a vast nationwide network in Malaysia, strengthened with an expanding regional presence in Singapore, Hong Kong, Vietnam, Cambodia, and China.

We seek to strike a balance between diversity, inclusion and merit to achieve our mission of infusing diversity in thinking and skillsets into our organisation. Candidates are assessed based on merit and potential, in line with our mission to attract and recruit the best talent available. Expanding on our “Digital at the Core” ethos, we are progressively digitising the employee journey and experience to provide a strong foundation for our people to drive life-long learning, achieve their career aspirations and grow talent from within our organisation.

Realise your full potential at Hong Leong Bank by applying now.