Area Business Communications Manager – China

Roquette is a family-owned global leader in plant-based ingredients and a leading provider of pharmaceutical excipients.

• Want to help us make a difference?
• Using plant-based resources, we collaborate with our customers and partners to imagine and offer ingredients to better feed people and treat patients.
• Each of our ingredients responds to unique and essential needs, and they enable healthier lifestyles.

Main Responsibilities:

1. 1. Strategic Planning and Coordination
2. 2. Campaigns, Content, and Brand Management
3. 3. Media Relations and Industry Engagement
4. 4. Digital and Process Management
5. 5. Events and Customer Experience
6. 6. Performance Measurement & Reporting
7. 7. Support business goals through internal communication

• Develop and implement annual regional communication plans for China, aligned with global NBI BG communication strategy and marketing/sales objectives.
• Work closely with regional Marketing/Sales teams and global Business Communication (BizCom) teams to ensure message consistency and strategy alignment across channels.
• Manage and monitor Business Communication budgets for Nutrition and a selection of Bioindustry segments across China, conducting regular reviews to optimize resource allocation.
• Design and execute targeted multichannel campaigns—across local trade media, social media, website, and events—to support product launches, local marketing plan, and customer engagement.
• Localize and adapt content, ensuring cultural relevance and brand consistency; validate adjustments with regional and global Business Communication teams.
• Contribute to thought leadership initiatives by organizing local webinars, industry panels, publishing white papers to position Roquette as an industry Leader in selected markets.
• Build and maintain strong relationships with local trade media, possibly influencers and other key external stakeholders to foster positive coverage and enhance reputation.
• Select and coordinate industry participation, sponsorships, and event presence to maximize visibility and impact.
• Ensure the application of global digital communication directives across all digital channels, including website content management and SEO.
• Leverage CRM tools such as Salesforce and Pardot for campaign automation, lead management, and customer communications.
• Continuously improve and streamline processes related to communication campaign, event management, content distribution, data / metrics management in collaboration with Business Communication functions.
• Oversee Roquette’s participation in industry trade shows and local events, coordinating with internal teams to maximize engagement and impact.
• Implement innovative communication tactics to enhance customer experience, including personalized content and targeted campaigns.
• Track and analyze KPIs for all communication activities (Internal and external), providing regular reports to adjust strategies and increase effectiveness.
• Lead initiatives for continuous improvement based on data insights, stakeholder feedback, and evolving market needs.
• In coordination with Global NBI Internal communication, share updates and stories out of China to support employee engagement in the region and Group.
• Work with local HR and leaders to deliver clear messages that promote teamwork and align with Roquette NBI priorities.

Travel And Meetings

• Willingness to travel approximately 10% of the time within China domestically and/or other relevant locations to facilitate events, conferences, and on-the-ground coordination.

Location

• The position will be based in Shanghai, China

Candidate Profile:

• Master’s degree in Communications, Marketing, or a related field.
• Significant experience in intercultural B2B communication, ideally within nutrition, bioindustry, or related sectors.
• Strong knowledge of the Chinese market, including cultural, media, and regulatory landscape.
• Proven track record in thought leadership activities—organizing expert content, industry forums, or influencer engagement.
• Proficiency in integrated communication strategies: digital, media relations, public relations, crisis management
• Fluency in Chinese and English; other languages a plus.
• Skills in website content management, CRM (Salesforce Pardot), and digital marketing.
• Strong interpersonal skills, diplomacy, and stakeholder management.
• Collaborative mindset, team-oriented, with strategic and innovative thinking.
• Strong stakeholder management and ability to operate effectively across cultures.

Behavioral Skills :

• Intercultural openness and adaptability: Comfort working across diverse cultural contexts and adjusting communication strategies accordingly.
• Strong team spirit and collaboration: Proven ability to work as a true team player, fostering a collaborative environment, sharing knowledge, and building constructive relationships with multiple internal and external partners.
• Proactivity and creativity: Take the initiative to develop new ideas and activities that help position Roquette as a leader in the industry.
• Rigor and organizational skills: Efficient project and time management, with meticulous attention to detail.
• Active listening and tact: Build meaningful relationships with stakeholders and influence through professional communication.
• Resilience and calmness under pressure: Maintain professionalism and clarity during crises or challenges.

If you identify yourself in this position, please apply by uploading your resume and let's start the journey together!

Roquette is proud to be a global company where you can find personal and professional growth through multiple diverse experiences. 

Roquette strives to create a dynamic workforce while remaining firmly committed to equal opportunity by complying with EEO laws.
 

As we continue to grow, Roquette understands that to be successful we must always be inclusive in our approach.

To find out more about our products, values and sustainable development ambitions visit us at www.roquette.com and at www.sustainability.roquette.com