Senior Manager, Endo Mech Regional Marketing, APAC

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com

Job Function:

Marketing

Job Sub Function:

Strategic Marketing

Job Category:

Professional

All Job Posting Locations:

Singapore, Singapore

Job Description:

About Medtech

Fueled by innovation at the intersection of biology and technology, we’re developing the next generation of smarter, less invasive, more personalized treatments.

Your unique talents will help patients on their journey to wellness. Learn more at https://www.jnj.com/medtech

About Surgery

Fueled by innovation at the intersection of biology and technology, we’re developing the next generation of smarter, less invasive, more personalized treatments.

Are you passionate about improving and expanding the possibilities of surgery? Ready to join a team that’s reimagining how we heal? Our Surgery team will give you the chance to deliver surgical technologies and solutions to surgeons and healthcare professionals around the world. Your contributions will help effectively treat some of the world’s most prevalent conditions such as obesity, cardiovascular disease and cancer. Patients are waiting.

Your unique talents will help patients on their journey to wellness. Learn more at https://www.jnj.com/medtech

We are searching for the best talent for Senior Manager, Endo Mech Regional Marketing, APAC.

Purpose: APAC Senior Marketing Manager for Open Mechanical, Core Endo (ALOE), LINX, Bariatric, Colorectal, Fusion surgery.

You Will Be Responsible For:

Platform responsibility (Open Mechanical, Core Endomech and LINX)

• Lead, innovate with continuity and own execution of platform solution
• Lead NPI and launch excellence across the platform
• Develop & implement a Product /Platform marketing strategy including Evidence generation/dissemination strategy
• Collaborate with functions, GSM and country marketers to drive best practices
• Develop forecasts/operational process based on platform strategies, adoption rates, and business objectives
• Undertake market research as needed to uncover unmet needs and portfolio gaps
• Develop pricing and branding strategy based on value ladder
• Partner with HEMA, Prof-Ed, Com-Ed RA, QA and MA for platform related initiatives
• Lead launch excellence for NPI and partner with GSM/country marketers for NPI training and collateral development
• Develop strategic plans +3yrs onwards
• Product lifecycle management in the region

Specialty responsibility (Fusion Surgery, Colorectal and HPB)

• Develop & implement Open mechanical platform initiatives by incorporating specialty/procedural messaging to meet & exceed revenue and income goals
• Develop and implement a procedure(specialty) strategy for Fusion Surgery, Bariatric, Colorectal and HPB based on understanding of patient pathways, competitive products, customer preferences, and market dynamics
• Collaborate with Prof-Ed, Com-Ed and GSM to shape key specialty initiative and market specific plans
• Design and execute ad-boards with key regional KOLs to uncover key insights on pipeline, evidence and education needs
• Work with key regional surgical associations to build external leadership for Surgery
• Support country marketing on technical product inquiries related to respective platforms, providing appropriate product information, including technical data & clinical inputs

Qualifications / Requirements:

• Mba Preferred

• 10+ years of overall medical device experience
• 3+ years of Surgery marketing (product and brand) experience
• 2+ years of medical device sales experience preferred but not mandatory
• Ability to work closely with surgeons’ network is desirable

• Relevant Apac Experience

Key Skills & Experience

Organizational

• Able to drive business results with ownership
• Keep overview of market dynamics nationwide
• Strategic & tactical thinking to develop markets and early adopters

Soft Skills

• Open minded personality able to motivate team for new tasks
• Strong collaborative mindset with local marketing/sales organization
• Sense of urgency to meet customers unmet needs
• Willingness to explore new opportunities & ideas

Business Acumen

• Ability to prioritize opportunities & assist countries in building launch plans
• Strategic thinking and tactical execution ability

• Persuasive Communication

Interdependent Partnering & Influence Management

• Partner with supporting partners & commercial partners to achieve together  
• Ability to manage complexity – requirements of the organization along with external customers

#Li-Hybrid