Senior Manager - Digital Features & Payments Marketing

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.

Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

The U.S. Consumer Services Team is responsible for our suite of consumer products, services, and experiences in the U.S., including our premium, cobrand, cash back, and lending portfolios, Membership Rewards, Global Travel & Lifestyle Services, the Centurion Lounge network, our Global Dining and Resy businesses, U.S. Consumer Banking, and best-in-class marketing programs across customer, prospect, and partner channels. The USCS team is focused on making membership an indisputable competitive advantage and helping each other become better leaders every day.

The U.S. Consumer Marketing team (USCM) is part of the US Consumer Services Group and is responsible for making membership essential by creating and delivering world class marketing for our differentiated products and services that drives demand and inspires engaged card members across the customer lifecycle.

The Membership Activation & Recognition Marketing team sits within the US Customer Loyalty Team (USCLM) and delivers on the promise made at moments of relationship creation and expansion. This team is responsible for opening the doors of Membership by welcoming, recognizing, driving adoption and persistent engagement to foster top of wallet behaviors.

We are looking for a strategic, results-driven and customer first Senior Manager to lead our Digital Features and Payments Marketing Strategy.  

In this role, you will set the vision, drive the strategy and execute high impact marketing initiatives to advance USCM’s drive to digital strategy and usage of digital wallets like Apple Pay, Google Pay, and Samsung Pay — unlocking greater digital engagement and spend.

You will lead a team of 2 direct reports and collaborate across key stakeholders in Amex Digital Labs, EDX, EDDS, Global Servicing, Credit Risk Fraud, work to maximize our digital feature discoverability and engagement efforts.

Key Responsibilities:

• Define and deliver comprehensive and compelling end-to-end marketing and communications strategy across the full Customer digital landscape (including Amex Web/App activity, key feature penetration and Digital Wallet adoption) to drive awareness, activation, and engagement.
• Own partner wallet marketing relationships with Apple, Google, Samsung representing AXP marketing at internal and external partner meetings, communicating plans and negotiating new, joint marketing opportunities.
• Collaborate closely with the product team to understand product roadmap, and goals for Amex digital ecosystem, features, and digital payments. Support efforts to drive product and feature enablement and translate these into differentiated marketing tactics.
• Define & deliver business case & marketing plan for digital features and wallets using an insights-driven, multi-channel approach, including incentives to drive activation in key customer segments layering product level insights and leveraging blue box heat moments.
• Work with analytics to develop customer segmentation, targeting and capabilities to drive meaningful campaigns.
• Manage and mentor 2 analysts by setting a clear vision, promoting collaboration and supporting individual growth in a dynamic environment.

Minimum Qualifications:

• 5-7 years proven experience in customer marketing strategy and execution experience across digital channels.
• Strategic and creative problem-solver who thrives in dynamic, fast-paced settings; able to challenge the status quo, innovate proactively, and drive results while balancing the details required to execute
• Exceptional storytelling and communication skills, with the ability to adapt style for diverse stakeholders and influence and align senior leadership and external partners on strategy and vision
• Track record of driving measurable results through creative, customer-centric marketing
• Strong project management skills with attention to detail and the ability to prioritize effectively and drive results
• Excellent analytical skills, with the ability to leverage data to make informed decisions and translate insights into winning strategies
• Proactive self-starter with the ability to take initiative, adapt well to change, and problem-solve independently

Salary Range: $103,750.00 to $174,750.00 annually + bonus + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.

We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

• Competitive base salaries 
• Bonus incentives 
• 6% Company Match on retirement savings plan 
• Free financial coaching and financial well-being support 
• Comprehensive medical, dental, vision, life insurance, and disability benefits 
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need 
• 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy 
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) 
• Free and confidential counseling support through our Healthy Minds program 
• Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site.

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

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*Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.