Digital Menu & User Journey Specialist

The Digital Menu & User Journey Specialist will be responsible for managing the customer-facing digital touchpoints within Hungry Lion stores, ensuring consistency and accuracy across digital menu panels and point-of-sale (POS) pricing systems. This role plays a key part in optimising the customer journey by maintaining up-to-date product offerings, pricing accuracy, and alignment between marketing campaigns and in-store execution.

Key Responsibilities

1. Digital Menu Management

• Update and maintain digital menu board content across all stores using the digital signage software.
• Ensure timely implementation of menu changes in line with marketing campaigns, promotions, and seasonal offers.
• Coordinate with the Creative Team to ensure all content is visually aligned with brand standards.
• Conduct regular audits to ensure digital menu content is accurate, consistent, and optimised for clarity and customer experience.

2. Pos Pricing And Menu Management

• Collaborate with various other teams and departments to update pricing and product information in the POS system.
• Ensure seamless rollout of menu and price changes to all store locations with minimal disruption to operations.
• Test and verify POS menu updates before and after deployment to prevent errors.
• Maintain a change log for all POS menu updates and liaise with internal teams for feedback.

3. User Journey Optimisation

• Map and review in-store user journeys regularly to identify areas for improvement.
• Work with Marketing, Operations, and Insights teams to ensure all touchpoints, from digital menus to ordering, are intuitive, efficient, and engaging.
• Monitor customer feedback related to menu visibility, comprehension, and ordering process.

4. Cross-Functional Coordination

• Act as the central point of contact between Marketing, Operations, Insights, IT, and store teams for all menu and pricing updates.
• Provide feedback to internal teams on industry trends and best practices to ensure our customer journey is as efficient as possible.

Requirements

Education & Experience:

• Diploma or degree in Marketing, Management, IT Systems, or related field.
• 2–3 years’ experience in QSR, retail, or FMCG industry preferred.
• Prior experience with POS systems, CMS software, or menu management tools is advantageous.

Skills & Competencies:

• Strong attention to detail and organisational skills.
• Basic understanding of digital platforms and POS back-office systems.
• Tech-savvy with the ability to quickly learn and manage new software.
• Excellent communication and coordination skills.
• Ability to work independently and manage multiple projects under tight deadlines.
• Analytical thinker who is customer-centric and solutions-oriented.
• Experience in QSR or high-volume retail environments.(desirable)
• Familiarity with Hungry Lion’s brand and customer base.(desirable)
• Knowledge of UX or retail design principles.(desirable)