Product Marketing Management Internship

Description

India is becoming one of the global hubs for developing the best AI-led products for international markets. At the same time, there is an acute shortage of skilled product marketers who can truly grasp evolving customer needs to support product development, and translate them into effective messaging, positioning, user-adoption, and long-term success of products.

At Appointy, we are committed to building world-class software products from India that serve global markets. Delivering on our company’s mission requires a deep understanding of our customers’ needs worldwide, along with the ability to execute with precision. In today’s era of AI and advanced technologies, we focus on building reliable, cutting-edge enterprise software solutions – AI-driven, innovative, and high-impact by design. They are crafted for scale, resilience, and an exceptional user experience that empowers our users to achieve significantly greater productivity. Therefore, we continually seek to develop a deeper understanding of our customers’ needs, context, motivations, goals, aspirations, the ways they get things done, and what they value. We leverage this understanding to build insanely brilliant & intuitive products that our customers love & advocate.

We seek motivated students to join us as product marketing interns and assist in developing strategic understanding of our customers’ under-served needs; influencing our product roadmap; launching and driving adoption of new features & products successfully. You will research Appointy’s target customer segments; assist with & be part of conversations with potential/ existing customers; analyze responses & other data to accurately document their needs; and, partner closely with our product management team. Further, you will assist in crafting compelling value propositions, in-product messaging, sales-pitch decks & competition battle cards for successful product/ feature launches.

If you are interested in working in a high-impact role early in your career, with significant responsibility, influence, empowerment and exposure to customers, at a fast-growing SaaS company, then this internship at Appointy is ideal for you. Successful interns will have the opportunity to transition into a full-time Associate – Product Marketing Management (APMM) role.

Duration: 6 Months (with potential for full-time offer based on performance)

Location: Appointy’s state-of-the-art office campus. IT Park. Bhopal. 

What will you be working on daily?

In This Role, You Will:

• Conduct market research to identify customer needs, analyze competitive products, and discover customers’ under-served needs.
• Act as a liaison between customers and the product management team, gathering insights on customer pain points, under-served needs, and Jobs-To-Be-Done (JTBD) through feedback and interviews.
• Assist in driving successful product/ feature launches in collaboration with the product management, sales and customer support teams by crafting compelling value propositions, pitches and marketing campaigns aimed at driving customer-acquisition and user-adoption.
• Assist in developing sales assets like pitch decks, battle cards, and product-related content for sales enablement. 

Requirements

We’re searching for passionate individuals who are eager to dive into the world of product marketing. To see if this role matches your interests and aspirations, ask yourself the following questions. If most of your answers are “Yes, this is me!”, then you could be the perfect fit for this opportunity.

• Are you curious about how customer preferences and market trends influence product success, and do you enjoy analyzing this information by digging deep to understand how things work around the world, and experimenting with AI to connect the dots faster?
• Do you enjoy striking up conversations with cab drivers, auto drivers, or others during your commute to understand their life journeys and current challenges?
• When you see a billboard, website, or product packaging, do you find yourself intrigued by the brand’s messaging, design, or wordplay?
• Do you think you have the ability to cut through the noise to identify what truly matters – the real signals that drive outcomes?
• Have you ever participated in activities like college events, clubs, or competitions where you had to promote or pitch an idea effectively?
• Have you taken part in marketing campaigns, sales initiatives, or even entrepreneurial projects in college societies, clubs, or E-cell?
• Do you have a knack for storytelling – whether it’s bringing an idea to life through a presentation, a catchy tagline, or even a social media post?
• Are you usually the person leading presentations during group projects and assignments?
• Are you purpose-driven and ready to thrive in a dynamic, fast-paced environment where your ideas can directly influence product success?

Benefits

• Pre-placement offers available based on performance 
• Deadline to apply: 10th Oct, Friday EoD

Why Join Appointy?

We’re a bunch of passionate, curious & unconventional minds who love to solve challenging problems & build impactful solutions. In doing so, we pursue excellence in our work & transform ourselves as individuals, while staying true to our culture & having lots of fun.

• Transform and Grow - We are a bootstrapped organisation that is poised for hyper growth. Our current stage offers our people the right blend of career stability, exposure to interesting projects, and unique challenges early on that enable personal transformation & accelerated growth. Given the market opportunity & a huge runway ahead of us, the best time to join Appointy is now!
• Build for Impact - At Appointy, we're dedicated to building impactful solutions that help organisations and professionals be more productive. Here, every day presents an opportunity to derive deep satisfaction from your work. You'll solve significant challenges with a blend of creativity, autonomy & supportive camaraderie, while being part of something that you'll be proud of for years to come.
• Culture where you can Thrive - We take great pride in our culture. We're driven by a set of company values that drive our decisions and actions. Our desire for every Appointian to not just experience the best of our culture but to also shape it, really inspired us to design & build our campus that unlocks connection, collaboration, well-being & lots of fun.