Head of Category (f/m/d) - Luxury Real Estate

Company Description

AVIV is Europe’s leading PropTech company – backed by KKR, one of the world’s most renowned private equity funds. We are transforming the way people buy, sell, rent, and own real estate – through data-driven innovation and customer-centric technology.

AVIV France operates market-leading brands such as:

• SeLoger – France’s #1 real estate platform
• Belles Demeures – Leader in the luxury segment
• Lux Residence & Meilleurs Agents

With over 10 million monthly users and 1 million active listings, AVIV France is the clear market leader – with significant room for further growth.

🎯 Your Mission: Redefine Luxury

As Head of Category (f/m/d) - Luxury Real Estate for the Luxury segment, you act as the business owner of your category – with full responsibility for strategy, performance, and operational success. You will further build France’s #1 platform for luxury real estate and position it internationally.

Job Description

What You Will Do:

 🧭 Strategy & P&L Ownership

• Develop and execute a 12–24 month plan with clear KPIs (inventory, demand, ARPA, MRR, etc.)
• Own the P&L: revenue, margin, and ROI of commercial and marketing investments
• Define pricing strategies and value-based packages together with GTM & Sales

🏗️ Supply Growth & Customer Success

• Expand exclusive listings in key markets (e.g. Île-de-France, Côte d’Azur, Alps)
• Collaborate closely with sales and field teams to attract high-value agencies
• Ensure the highest listing quality (imagery, translations, content)

📣 Demand Generation & Brand Positioning

• Execute targeted B2C marketing and SEO/SEA initiatives in collaboration with the marketing team
• Build and position Belles Demeures and Lux Residence as the go-to destination for luxury properties
• Develop international traffic strategies (e.g. Middle East, UK, USA)

💡 Product & Customer Experience

• Work with product and tech teams to optimize the user journey
• Develop and pilot new features (e.g. AI staging, high-res media, call tracking)
• Bring customer feedback into continuous product development

🤝 Cross-Functional Leadership

• Lead regular category reviews focused on KPIs & OKRs
• Coordinate resources from Sales, Marketing, Product, Finance, and Analytics
• Own budget and strategic planning for the Luxury segment

📈 Success Will Be Measured By …

• Market share in the luxury segment (listings & agencies)
• Revenue growth (ARPA, MRR)
• Web traffic & share of international visitors
• Leads generated per listing
• Listing quality score & NPS (agents & seekers)

Qualifications

What You Bring:

🎓 Experience & Qualifications

• Minimum 5 years’ experience in category management, strategy, or P&L ownership – ideally in luxury real estate, premium travel, or marketplace environments
• Proven track record of developing vertical or premium segments
• Cross-functional collaboration & stakeholder management experience
• Strategy consulting experience is a plus but not a must
• Fluent in French & English; international experience preferred

💼 Skills & Mindset

• Entrepreneurial mindset with a 360° view on business & product
• Strong analytical, data-driven, and solution-oriented thinking
• Hands-on approach, high ownership, and execution strength
• Empathy for customer needs (agencies & buyers)
• Excellent communication skills (incl. at C-level)
• Tolerance for risk and a passion for innovation

Additional Information

✔ What we offer: 🍎 Company restaurant, digital meal vouchers with Restoflash; 🏋🏻‍♀️ Gym, showers, organic fruit, organic dried fruit and hot drinks available free of charge; 👩‍🏫 Training (induction programme, LinkedIn Learning, online language courses); 😎 16 days of RTT (reduced working time), leave (special leave, volunteer leave, seniority leave, etc.); 🧘🏽‍♀️ Quality of life at work (remote working, Kyan Health, nursery places); etc.

About Aviv: At Aviv, we believe in equal opportunities. We strongly encourage people with visible and invisible disabilities, all levels of education, minorities, members of the LGBTQIA+ community, parents and carers to apply. If you require reasonable adjustments at any stage of the application or interview process, or if you would like to discuss your needs for part-time or flexible working, please let us know. In your application, please feel free to indicate the pronouns you use. Our ambition is to be the leading employer in the PropTech sector in Europe. Now is the perfect time to join us and find your ideal job! We look forward to receiving your application! (Meilleurs Agents, SeLoger, Immoweb, Immowelt...)