Specialist, Customer Engagement Planning

Company Description

Who We Are:

At RCL - Reitmans (Canada) Limited, we live and breathe fashion and customer experience every day. We believe that fashion is about more than just style — it's about empowering our customers with the confidence to shine when it matters most.

Whether through bold ideas at the design table or seamless experiences in our stores and digital channels, our goal is to create unforgettable moments. With a strong portfolio of brands and a passionate, creative team, we constantly reimagine what’s possible in fashion retail.

Job Description

About the Customer Engagement and Loyalty Team

At RCL, the Customer Engagement & Loyalty team builds stronger, lasting relationships with customers across three brands – Reitmans, RW&CO, and PENN.

Our mission is to connect brand creativity with data-driven precision, delivering seamless, personalized, omnichannel fashion experiences that make every customer feel recognized and valued. The result: stronger loyalty, increased CLTV, and inspired brand advocacy.

The Opportunity

As Specialist, Customer Engagement Planning, reporting to the Director, Customer Engagement & Loyalty, you will drive strategic planning and prioritization of engagement initiatives across all three brands.

You will manage the multi-brand customer engagement calendar, ensuring campaigns are insight-driven, aligned to commercial priorities, and deliver measurable impact on engagement, retention, and revenue. This role is key for cross-brand alignment, learning, and optimization.

What You’Ll Do

• Plan & Strategize: Maintain multi-brand campaign calendars, translate brand priorities into actionable plans, and integrate insights, segmentation, and personalization.
• Execute & Analyze: Track campaign performance, analyze trends, and support customer journey mapping to ensure consistent experiences.
• Collaborate & Influence: Facilitate joint planning across teams, align stakeholders on priorities, and promote knowledge sharing.
• Innovate & Improve: Lead test-and-learn initiatives, identify opportunities for new channels or personalization, and refine planning processes.

Qualifications

What You Bring

• Bilingualism and clear communicator with strong stakeholder management skills; (retail experience is an asset.)
• University degree in related field of study
• 4+ years’ experience in marketing or CRM planning.
• Proven ability in planning, project tools (e.g., Jira, Asana), and cross-team collaboration.
• Knowledge of segmentation, personalization, and customer journeys.
• Ability to analyze campaigns, trends, and customer behavior.

Additional Information

What Sets Us Apart:

• Ultimate flexibility: Enjoy a hybrid work environment that ensures the perfect balance between work and personal life.
• Well-being first: Access a comprehensive benefits program designed to take care of you.
• Flexible time off: Paid leave, sick days, and vacation time to recharge and spend quality time with loved ones.
• Exclusive discounts: Enjoy 50% off regular-priced items from Penningtons, Reitmans, and RW&CO.
• Referral rewards: Refer friends and earn a bonus for helping us grow our talented team.
• Growth opportunities: Annual bonuses, career advancement, and tuition reimbursement to help you reach your professional goals.

Total rewards are aligned with your employment status, offering different perks depending on whether you're full-time, part-time, or under contract.

If this inspires you…let’s talk. Send us your resume today! 

By the way, did you know that RCL - Reitmans (Canada) Limited has several hundreds of stores all across Canada and three fashion apparel banners? Get ready to join the Canadian fashion retail icon, with a great success story where you can have a voice and make a real difference. 

There are many ways to wear a career at RCL! #ReadytoRCL 

Reitmans (Canada) Limited is an equal opportunity employer. We are committed to a diverse and inclusive workplace for all. We recognize that our future success depends on the perspectives and contributions of all our employees -- their diverse backgrounds, abilities and experiences make our business stronger. If you are contacted for a job opportunity, please advise us of any accommodations needed to ensure fair and equitable access throughout the recruitment and selection process. All accommodation information provided will be treated as confidential and used only for providing an accessible candidate experience. 

We thank all applicants. Only selected candidates will be contacted.

#Li-Hybrid